Discipline: Advertising

Nisantasi University – Marketing Communication School

Nisantasi University is a public legal entity with the Faculty of Economics, Administrative and Social Sciences, Faculty of Engineering and Architecture, Faculty of Art and Design, Institute of Science and Social Sciences, and Nisantasi Vocational School.

The Marketing Communication School, operating within the body of the Nisantasi University, was founded by Prof. Dr. Gresi Sanje and is the umbrella brand of postgraduate and doctoral programmes as well as certificate programs in the field of marketing communication and branding. The Marketing Communication School offers Advertising and Brand Communications Master’s programmes (MA) with Thesis and without thesis, online and face-to-face, the Marketing Communications Doctorate programme will be offered in 2022-2023, and Certificate programmes offered jointly with institutions specialised in their field are also under the School of Marketing and Communication brand.

Gresi Sanje

Master’s program director between 2016-2021. She served as a jury in many national and international competitions in the field of marketing communication and advertising such as Effie, Felis, MixxAwards, DPID, Gerety Awards, MMA Smarties, and participated as an instructor in workshops, keynote speaker, and panelist in several events. Sanje has published academic and popular articles and studies in several national and international books and journals. Since 2012, she has provided brand consultancy and professional education services to dozens of institutions under Gresi Sanje Consulting and Training. 

As of Fall 2021, she is the director of the Marketing Communication School, which consists of master’s and certificate programs established within Nisantasi University. Prof Dr. Sanje continues her professional studies along with her academic studies.

 

American College of Greece, DEREE

Founded in 1875, The American College of Greece is the oldest American-accredited college in Europe and the largest private college in Greece. We believe in a well-rounded education: our 64-acre campus hosts a vibrant student community, buzzing with academic societies and student clubs, sports teams, and art festivals. We support our students with a wide financial assistance program, and help them expand their horizons with international study abroad and internship opportunities.


Georgia-Zozeta Miliopoulou

Dr. Georgia Miliopoulou, Ph.D, is an Associate Professor and Associate Dean of Education & Employability. She is the author of the book Creative Advertising Concept & Copy: A Practical, Multidisciplinary Approach, by Routledge (https://www.routledge.com/Creative-Advertising-Concept-and-Copy-A-Practical-Multidisciplinary-Approach/Miliopoulou/p/book/9781032362045).
Georgia Miliopoulou has been a member of the Deree faculty since 2015, offering courses in communication, advertising, and new media. Her research interests include creativity, content, strategic storytelling, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. She is a member of the Women In Business (WIB) Committee of the American-Hellenic Chamber of Commerce.

 

Aristotle University of Thessaloniki

The Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki, and covers an area of about 33.4 hectares. It comprises 10 faculties which consist of 40 schools and 1 single-School Faculty.

About 73.930 students study at the Aristotle University (65.026 in undergraduate programmes and 8.472 in postgraduate programmes, of which 3952 at Doctoral level). There are 2.024 faculty members. There are also 11 teaching assistants, 58 research fellows, 248 members of the Special Laboratory Teaching Personnel (S.L.T.P.), 69 of whom belong to category Ι and 179 to category ΙΙ, as well as 15 foreign language teachers and 4 foreign instructors. Faculty members are also assisted by 213 members of the Special Technical Laboratory Personnel (S.T.L.P.). The administration office consists of 400 permanent employees and 528 employees under a private law contract of indefinite duration. Moreover, 596 people employed by third parties provide services at the university.

 

Christina Boutsouki

Christina Boutsouki is a Professor of Marketing at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She is Director of Studies in the MSc in Logistics and Supply Chain Management and the MSc in Strategic Marketing.
She holds a BSc in Maths, an MSc in Operational Research, and a PhD in Marketing. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in political communication. She has published her work in the International Journal of Advertising, Journal of Consumer Behavior, Journal of Promotion Management, Communication and Research Reports, Journal of Global Fashion Marketing, Food Research International, International Marketing Review, International Journal of Retail & Distribution Management, International Journal of Humor Research, Journal of Current Issues and Research in Advertising, Sustainability Journal and International Journal of Internet Marketing and Advertising among others.