Discipline: Advertising

Falmouth University

Falmouth University is a specialist Creative Industries University with its main roots in Cornwall, South West of England. The University’s purpose is to prepare graduates for a rapidly changing workplace, by preparing them for employment or to create their own businesses. The University is one of the highest ranking creative Universities in the UK. It has a rich industry network and has achieved excellence across a number of metrics in recent years, with high graduate employment and National Student Survey rates and, most recently, achieving Gold standard in the UK government’s first Teaching Excellence Framework.

It’s strength in communications spans creative and strategic advertising, planning and UX through to sports journalism and creative writing. Falmouth runs online and offline communications degree courses (from Bachelors to Doctorates) in: BA and MA Creative Advertising; MA Creative Strategy & Planning; BA & MA Graphic Design; MA Communication Arts; BA Creative Writing; MA Professional Writing: BA Journalism; BA Sports Journalism.

Paul Springer

Paul Springer’s research addresses advertising and new approaches to mass communications. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age received commendations from, amongst others, the ‘Orange Choice Review for Academic Libraries of the United States’ and he has also published his book Pioneers of Digital (written with Microsoft’s Advertising Community Manager Mel Carson). Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research. Springer has advised the China Advertising Association, Beijing and has been selected to present ideas for, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) Trendy International Fashion Group (Shenzhen), Crocus and Reliz (both Moscow) and Design & Art Direction. In 2012 he was selected for the jury of the Okaz Advertising Awards in Saudi Arabia and was involved in initiatives for the London Olympics and a Jeddah College of Advertising. Springer is founder of the commercial media research centre adComs, housed in The Gateway media centre at Bucks (operating since 2009, launched in November 2010) which has been employed to research and dry-run campaigns for brands including O2 and Tate & Lyle.

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American College of Greece, DEREE

Founded in 1875, The American College of Greece is the oldest American-accredited college in Europe and the largest private college in Greece. We believe in a well-rounded education: our 64-acre campus hosts a vibrant student community, buzzing with academic societies and student clubs, sports teams, and art festivals. We support our students with a wide financial assistance program, and help them expand their horizons with international study abroad and internship opportunities.

Georgia-Zozeta Miliopoulou

Georgia Miliopoulou has been a member of the Deree faculty since 2015. She has taught courses in media management, marketing, and creative advertising, in the Cyprus University of Technology, Panteion University, and various Technological Institutions. She currently teaches undergraduate courses in advertising and communication, as well as graduate courses in the field of the digital and social media. Her research interests include creativity, content, strategic storytelling, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. She is a member of the Women In Business (WIB) Committee of the American-Hellenic Chamber of Commerce.

 

Aristotle University of Thessaloniki

The Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki, and covers an area of about 33.4 hectares. It comprises 10 faculties which consist of 40 schools and 1 single-School Faculty.

About 73.930 students study at the Aristotle University (65.026 in undergraduate programmes and 8.472 in postgraduate programmes, of which 3952 at Doctoral level). There are 2.024 faculty members. There are also 11 teaching assistants, 58 research fellows, 248 members of the Special Laboratory Teaching Personnel (S.L.T.P.), 69 of whom belong to category Ι and 179 to category ΙΙ, as well as 15 foreign language teachers and 4 foreign instructors. Faculty members are also assisted by 213 members of the Special Technical Laboratory Personnel (S.T.L.P.). The administration office consists of 400 permanent employees and 528 employees under a private law contract of indefinite duration. Moreover, 596 people employed by third parties provide services at the university.

 

Christina Boutsouki

Christina Boutsouki is a Professor of Marketing at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She is Director of Studies in the MSc in Logistics and Supply Chain Management and the MSc in Strategic Marketing.

She holds a BSc in Maths, an MSc in Operational Research, and a PhD in Marketing. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in political communication. She has published her work in the International Journal of Advertising, Journal of Consumer Behavior, Journal of Promotion Management, Communication and Research Reports, Journal of Global Fashion Marketing, Food Research International, International Marketing Review, International Journal of Retail & Distribution Management, International Journal of Humor Research, Journal of Current Issues and Research in Advertising, Sustainability Journal and International Journal of Internet Marketing and Advertising among others.