Discipline: Advertising

University of Bucharest

The University of Bucharest is rich in history and has been actively contributing to the development and modernisation of Romanian education, science and culture since 1694. Currently, the University of Bucharest comprises 19 faculties and 2 autonomous departments and over 30.000 students of which approximately 35% are enrolled in the master’s and doctoral programmes. The University of Bucharest is one of the most important research centers in the country, currently comprising over 50 institutes, departments, research centers, and 5 research platforms and was ranked by the Ministry of Education, Research, Youth and Sport as the first university for advanced research and education. The college has 3 specializations: journalism, PR, and advertising and has been developing a strong relationship between academia and industry over years.

Madalina Moraru

My PhD. focused on the mythical dimension of the advertising. Therefore, I authorized 2 books in Romanian and over 20 articles in English, few chapters, I took part in many international conferences (around 25 in the last 7 years). I’m active by getting involved in the industry’s projects, and being invited to the most important events: Advertising Day, Fibra award,member in Romanian Effie Juries. I’m mostly in charge with working with students for AdVenture and Thesis competition.

 

 

xnenac7s Click here to see their Academic profile on AdForum

IADE

IADE University intends to explore the cultural heritage and connect that to the sciences and contemporary art. As a pioneering institution in cultural and creative education in Portugal, the main focus of the university is on Design. IADE-U Institute of Art, Design and Enterprise – University is the new official name of the oldest institution of higher education in design in Portugal. IADE thus rose in 2012, a new level in its long journey of more than four decades and becomes University Institute. This is an achievement that is the result of the ability to create, transmission and dissemination of culture, knowledge, science and technology through education and research. IADE is now a faculty of the European University of Lisbon.

Prof. Ph.D. Rodrigo Morais

Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).

xnenac7s Click here to see their Academic profile on AdForum

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

xnenac7s Click here to see their Academic profile on AdForum