The University of Bucharest is rich in history and has been actively contributing to the development and modernisation of Romanian education, science and culture since 1694. Currently, the University of Bucharest comprises 19 faculties and 2 autonomous departments and over 30.000 students of which approximately 35% are enrolled in the master’s and doctoral programmes. The University of Bucharest is one of the most important research centers in the country, currently comprising over 50 institutes, departments, research centers, and 5 research platforms and was ranked by the Ministry of Education, Research, Youth and Sport as the first university for advanced research and education. The college has 3 specializations: journalism, PR, and advertising and has been developing a strong relationship between academia and industry over years.
Madalina Moraru
Mădălina Moraru is the Vice-Dean of Faculty of Journalism and Communication Studies, Universities of Bucharest, Associate Professor and Director of the Advertising and Digital Communication Master Program at the same university. She has over 16 years of experience teaching advertising and she is a member of Edcom – EACA, ECREA, and ESA. From 2010 to 2013 she received postdoctoral fellowships at the University of Oklahoma, US, and Staffordshire University and Buckinghamshire New University, UK. Between 2010 and 2013 she conducted a strategic European grant on glocalization topic.
During her activity, she authored many chapters, over 20 research articles, as well as two books focusing on myth, storytelling, and planning in advertising.
She is active by getting involved in the Romanian industry’s projects and being invited to the most important events: Advertising Day, Fibra award, member in Romanian Effie Juries.
Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).
