Discipline: Marketing

King’s Business School, King’s College, London

 

King’s College London is a prestigious and research-intensive university located in the heart of London, United Kingdom. Established in 1829, it is renowned for its academic excellence and commitment to advancing knowledge across various disciplines. King’s College London has a diverse and vibrant student community, attracting scholars from around the world. 

King’s Business School, a part of King’s College London, is a leading institution for business education and research. It offers a range of undergraduate, postgraduate, and executive programs, emphasizing a global perspective and practical relevance. The school is known for its innovative teaching methods, strong industry connections, and focus on developing well-rounded, socially responsible business leaders. King’s Business School strives to equip students with the skills and knowledge needed to thrive in the dynamic and competitive world of business, making significant contributions to the business community and society at large.

Degrees:
BSc Business Management 

BSc International Management 

BSc Management with Marketing 

BSc Management with Entrepreneurship 

 

MSc International Management 

MSc Management 

MSc Marketing 

 Media and Communications (BA or MA) 

Culture, Media and Creative Industries (BA or MA) 

 

University of Roehampton, London School of Arts, Humanities and Social Sciences

The University of Roehampton has a core purpose, to change lives by helping students develop the confidence, knowledge, and adaptability they need for a successful graduate career and fulfilling life. Our purpose guides our approach to delivering excellent teaching and world-class research.

Roehampton has a history in education, that dates back over 175 years and we pride ourselves in being an inclusive and diverse University, supporting UK and International students to succeed. We currently have over 10,000 students studying with us from over 30 different countries.

Our south-west London campus, is within easy reach of central London. It has superb facilities, including state-of-the-art specialist teaching facilities, a diverse range of social spaces and a world-class library and media centre.

Studying and working with us gives our students and staff the best of both worlds: the friendly community feel of a traditional university campus, and the energy, culture and connections of one of the greatest cities in the world.

We work in partnership with students every step of the way. We are proud that our graduates are distinctive and highly employable. They are agents of social change who make a real difference in the world. We place engagement, collaboration, and partnership working at the heart of everything we do, researching and innovating to tackle some of the biggest global challenges, ranging from energy and health to security and sustainability.

Our research and innovation address societal and economic challenges, with researchers working across disciplines to benefit businesses, communities, and policy makers. Valuable contributions are made to many aspects of the economy, the environment, culture, and wider health and well-being.

We have 5 Schools at the University – The School of Arts, Humanities and Social Sciences, The School of Business, The School of Education, The School of Life and Health Sciences, The School of Psychology.

Cyprus University of Technology

The Cyprus University of Technology is a modern and innovative institution internationally recognized for its commitment to excellence in education and cutting-edge research. Its primary goal is to contribute to the scientific, technological, economic, social, and cultural advancement of our country. The university’s mission is to provide high-quality education and training using modern pedagogical methods, disseminate scientific knowledge through research and teaching, and address challenges in Science and Technology to benefit both the state and society. This mission focuses on three key areas: education, aimed at offering competitive programs and fostering employable graduates; research, innovation, and knowledge transfer; and social contribution, promoting culture, the environment, health, and sports through collaboration with various stakeholders in society. https://www.cut.ac.cy/university/about/

  1. The Undergraduate Program in “Integrated Marketing Communication” aims to cultivate students’ knowledge, skills, and innovative thinking in the field of Integrated Marketing Communication. It offers specializations in “Advertising, Public Relations, and Impression Communication” for diverse career prospects and “Perception Management and Political Communication” for political communication expertise. https://www.cut.ac.cy/studies/bachelor/bachelor-programmes/Integrated+Marketing+Communication/
  2. The MSc program “Experiential Digital Marketing Communications (XDMarComs),” commencing in September 2024, is dedicated to advancing knowledge and science. It addresses educational, societal, and developmental needs in both the country and the EU. The program focuses on training top-tier professionals and scientists in Marketing Communications for the Experience Economy in an ever-evolving Digital World. It encompasses cutting-edge subjects like Agility and Sustainability, IoT (Internet of Things), Data Analytics and AI, Phygital Customer Experience, Value-Based Marketing, and Content Creation and Management.
  3. The Doctoral Program of Study (DPS) “Integrated Marketing Communications” at the Cyprus University of Technology (CUT) aims to deliver exceptional doctoral-level education, foster interdisciplinary research, and contribute to international science development. The program focuses on promoting innovation, developing research skills, and understanding applied research in Marketing and Communications. Upon completion, students are expected to possess comprehensive theoretical knowledge, analytical and synthesis abilities, awareness of empirical research contributions, critical analysis skills, the capacity for valid empirical or creative work, and the capability to autonomously produce academic texts and design educational materials.
Maria Voutsa
Maria Voutsa is a member of the Special Teaching Staff at the Department of Communication and Marketing within the Faculty of Communication and Media Studies at the Cyprus University of Technology. With a strong academic background, she holds a B.Sc. in Mathematics, an M.Sc. in Informatics and Management, and a PhD in Advertising and Consumer Behaviour.
Her research interests encompass the captivating fields of Advertising, Consumer Behavior, and Social Media Marketing. Her recent projects have delved into various intriguing topics, including the effectiveness of humorous advertising, the impact of LGBT portrayals in advertising, and the efficacy of social media platforms like Instagram and BeReal in shaping self-perception and evaluation. Her contributions have been published in academic journals, including the Journal of Consumer Behavior, the International Journal of Humor Research, and the International Journal of Internet Marketing and Advertising, among others.
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