Discipline: Marketing

American College of Greece, DEREE

Founded in 1875, The American College of Greece is the oldest American-accredited college in Europe and the largest private college in Greece. We believe in a well-rounded education: our 64-acre campus hosts a vibrant student community, buzzing with academic societies and student clubs, sports teams, and art festivals. We support our students with a wide financial assistance program, and help them expand their horizons with international study abroad and internship opportunities.


Georgia-Zozeta Miliopoulou

Dr. Georgia Miliopoulou, Ph.D, is an Associate Professor and Associate Dean of Education & Employability. She is the author of the book Creative Advertising Concept & Copy: A Practical, Multidisciplinary Approach, by Routledge (https://www.routledge.com/Creative-Advertising-Concept-and-Copy-A-Practical-Multidisciplinary-Approach/Miliopoulou/p/book/9781032362045).
Georgia Miliopoulou has been a member of the Deree faculty since 2015, offering courses in communication, advertising, and new media. Her research interests include creativity, content, strategic storytelling, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. She is a member of the Women In Business (WIB) Committee of the American-Hellenic Chamber of Commerce.

 

Athens University of Economics and Business

The establishment of the Athens University of Economics and Business came about as a historic necessity following the economic, technological and social changes that took place in Greece at the end of the 19th and the early 20th century. Since its foundation the trajectory of the Athens University of Economics and Business has been characterized by a continuous effort to tend to all the complex developments that have transformed Greek society and the broader international environment. The adaptability and dynamism that the University has demonstrated has helped it evolve from a School of Classical and Commercial Studies into a modern and dynamic University not limited to the development of classic Economics or Administrative Sciences but extending to modern decision-making and information Sciences, with emphasis on the integration of quantitative methods and new technologies. Today, the Athens University of Economics and Business is one of the leading Universities in Europe and one of the best universities in the world.

Vlasis Stathakopoulos

Vlasis Stathakopoulos (Ph.D University of Arizona) is Professor of Marketing at the Athens University of Economics and Business. He is the Director of the Business Communications Lab. He has published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Brand Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business Ethics, The International Journal of Bank Marketing, International Journal of Advertising and various research proceedings. His research and teaching interests include implementation issues in Marketing Management, Marketing Strategy, Market Research, Customer Service, Customer Satisfaction, and Sales Management. He has written three books.

 

Aristotle University of Thessaloniki

The Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki, and covers an area of about 33.4 hectares. It comprises 10 faculties which consist of 40 schools and 1 single-School Faculty.

About 73.930 students study at the Aristotle University (65.026 in undergraduate programmes and 8.472 in postgraduate programmes, of which 3952 at Doctoral level). There are 2.024 faculty members. There are also 11 teaching assistants, 58 research fellows, 248 members of the Special Laboratory Teaching Personnel (S.L.T.P.), 69 of whom belong to category Ι and 179 to category ΙΙ, as well as 15 foreign language teachers and 4 foreign instructors. Faculty members are also assisted by 213 members of the Special Technical Laboratory Personnel (S.T.L.P.). The administration office consists of 400 permanent employees and 528 employees under a private law contract of indefinite duration. Moreover, 596 people employed by third parties provide services at the university.

 

Christina Boutsouki

Christina Boutsouki is a Professor of Marketing at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She is Director of Studies in the MSc in Logistics and Supply Chain Management and the MSc in Strategic Marketing.
She holds a BSc in Maths, an MSc in Operational Research, and a PhD in Marketing. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in political communication. She has published her work in the International Journal of Advertising, Journal of Consumer Behavior, Journal of Promotion Management, Communication and Research Reports, Journal of Global Fashion Marketing, Food Research International, International Marketing Review, International Journal of Retail & Distribution Management, International Journal of Humor Research, Journal of Current Issues and Research in Advertising, Sustainability Journal and International Journal of Internet Marketing and Advertising among others.