Discipline: Marketing

Falmouth University

Falmouth University is a specialist Creative Industries University with its main roots in Cornwall, South West of England. The University’s purpose is to prepare graduates for a rapidly changing workplace, by preparing them for employment or to create their own businesses. The University is one of the highest ranking creative Universities in the UK. It has a rich industry network and has achieved excellence across a number of metrics in recent years, with high graduate employment and National Student Survey rates and, most recently, achieving Gold standard in the UK government’s first Teaching Excellence Framework.

It’s strength in communications spans creative and strategic advertising, planning and UX through to sports journalism and creative writing. Falmouth runs online and offline communications degree courses (from Bachelors to Doctorates) in: BA and MA Creative Advertising; MA Creative Strategy & Planning; BA & MA Graphic Design; MA Communication Arts; BA Creative Writing; MA Professional Writing: BA Journalism; BA Sports Journalism.

Paul Springer

Paul Springer’s research addresses advertising and new approaches to mass communications. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age received commendations from, amongst others, the ‘Orange Choice Review for Academic Libraries of the United States’ and he has also published his book Pioneers of Digital (written with Microsoft’s Advertising Community Manager Mel Carson). Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research. Springer has advised the China Advertising Association, Beijing and has been selected to present ideas for, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) Trendy International Fashion Group (Shenzhen), Crocus and Reliz (both Moscow) and Design & Art Direction. In 2012 he was selected for the jury of the Okaz Advertising Awards in Saudi Arabia and was involved in initiatives for the London Olympics and a Jeddah College of Advertising. Springer is founder of the commercial media research centre adComs, housed in The Gateway media centre at Bucks (operating since 2009, launched in November 2010) which has been employed to research and dry-run campaigns for brands including O2 and Tate & Lyle.

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American College of Greece, DEREE

Founded in 1875, The American College of Greece is the oldest American-accredited college in Europe and the largest private college in Greece. We believe in a well-rounded education: our 64-acre campus hosts a vibrant student community, buzzing with academic societies and student clubs, sports teams, and art festivals. We support our students with a wide financial assistance program, and help them expand their horizons with international study abroad and internship opportunities.

Georgia-Zozeta Miliopoulou

Georgia Miliopoulou has been a member of the Deree faculty since 2015. She has taught courses in media management, marketing, and creative advertising, in the Cyprus University of Technology, Panteion University, and various Technological Institutions. She currently teaches undergraduate courses in advertising and communication, as well as graduate courses in the field of the digital and social media. Her research interests include creativity, content, strategic storytelling, and the organizational factors affecting brand communication. She has over 25 years of experience as a creative executive in multinational advertising agencies, still offering workshops and consulting services to the Hellenic Institute of Communication and various other organizations. She is a member of the Women In Business (WIB) Committee of the American-Hellenic Chamber of Commerce.

 

Athens University of Economics and Business

The establishment of the Athens University of Economics and Business came about as a historic necessity following the economic, technological and social changes that took place in Greece at the end of the 19th and the early 20th century. Since its foundation the trajectory of the Athens University of Economics and Business has been characterized by a continuous effort to tend to all the complex developments that have transformed Greek society and the broader international environment. The adaptability and dynamism that the University has demonstrated has helped it evolve from a School of Classical and Commercial Studies into a modern and dynamic University not limited to the development of classic Economics or Administrative Sciences but extending to modern decision-making and information Sciences, with emphasis on the integration of quantitative methods and new technologies. Today, the Athens University of Economics and Business is one of the leading Universities in Europe and one of the best universities in the world.

Vlasis Stathakopoulos

Vlasis Stathakopoulos (Ph.D University of Arizona) is Professor of Marketing at the Athens University of Economics and Business. He is the Director of the Business Communications Lab. He has published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Brand Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business Ethics, The International Journal of Bank Marketing, International Journal of Advertising and various research proceedings. His research and teaching interests include implementation issues in Marketing Management, Marketing Strategy, Market Research, Customer Service, Customer Satisfaction, and Sales Management. He has written three books.