Discipline: Media

Bournemouth University

Bournemouth University has a strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.

Cliff Van Wyk

Cliff Van Wyk Bournemouth University United Kingdom

Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.

University of Bucharest

The University of Bucharest is rich in history and has been actively contributing to the development and modernisation of Romanian education, science and culture since 1694. Currently, the University of Bucharest comprises 19 faculties and 2 autonomous departments and over 30.000 students of which approximately 35% are enrolled in the master’s and doctoral programmes. The University of Bucharest is one of the most important research centers in the country, currently comprising over 50 institutes, departments, research centers, and 5 research platforms and was ranked by the Ministry of Education, Research, Youth and Sport as the first university for advanced research and education. The college has 3 specializations: journalism, PR, and advertising and has been developing a strong relationship between academia and industry over years.

Madalina Moraru

Mădălina Moraru is the Vice-Dean of Faculty of Journalism and Communication Studies, Universities of Bucharest, Associate Professor and Director of the Advertising and Digital Communication Master Program at the same university. She has over 16 years of experience teaching advertising and she is a member of Edcom – EACA, ECREA, and ESA.  From 2010 to 2013 she received postdoctoral fellowships at the University of Oklahoma, US, and Staffordshire University and Buckinghamshire New University, UK.  Between 2010 and 2013 she conducted a strategic European grant on glocalization topic.

During her activity, she authored many chapters, over 20 research articles, as well as two books focusing on myth, storytelling, and planning in advertising.

She is active by getting involved in the Romanian industry’s projects and being invited to the most important events: Advertising Day, Fibra award, member in Romanian Effie Juries.

 

 

 

xnenac7s Click here to see their Academic profile on AdForum

IADE

IADE University intends to explore the cultural heritage and connect that to the sciences and contemporary art. As a pioneering institution in cultural and creative education in Portugal, the main focus of the university is on Design. IADE-U Institute of Art, Design and Enterprise – University is the new official name of the oldest institution of higher education in design in Portugal. IADE thus rose in 2012, a new level in its long journey of more than four decades and becomes University Institute. This is an achievement that is the result of the ability to create, transmission and dissemination of culture, knowledge, science and technology through education and research. IADE is now a faculty of the European University of Lisbon.

Prof. Ph.D. Rodrigo Morais

Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).

xnenac7s Click here to see their Academic profile on AdForum