Ad blocking software- consumer usage and attitudes
David Frew works for IAB UK where he oversees several key industry initiatives, such as Display Trading, Ad Operations and Mobile Ad Tech.
David presented this edTalk on ad blocking for the Ad Venture Student Competition, where he talked about the results of a recent study IAB UK conducted on ad blocking software and how consumers reacted to it.
Who is David Frew?
David Frew joined the IAB in 2014 and looks after key industry programmes initiatives relating to Display Trading and Ad Operations. He has been involved in online advertising since the turn of the century in various capacities as a trafficker, fraud investigator and account manager for companies including DoubleClick, MSN and Yahoo. Currently he is at the forefront of industry conversations relating to viewability, brand safety, fraud and ad blocking.