Building emotional connections
What makes a consumer love Apple more than IBM? What are lovemarks and why do they matter? How do the left and right brain interact with each other and how does that influence the consumer's behaviour? Micky Denehy answers these question in this interesting edTalk.
Who is Micky Denehy?
With 27 years’ experience in the advertising industry, Micky’s advertising career has included account handling roles in London for Ogilvy & Mather and the iconic Gold Greenlees Trott, (when he was chosen as a Campaign Magazine “Face to Watch”).This was followed by two overseas appointments as CEO of Bates agencies in Istanbul and Dubai, as well as senior regional management and new business roles for Bates Europe and Saatchi & Saatchi EMEA.
Micky has a passion for international culture and business and a vocational interest in education. Throughout his career he has helped run training programmes for agency employees across Europe and has consistently received outstanding feedback for his courses.
Micky is the founding principal of the EACA International School and is committed to helping raise the professional standards of the communications industry across the region. He is also a board member of edcom (the European Institute for Commercial Communications Education).
When not working, Micky can be found playing competitive hockey as well as training the ‘next generation’ of youngsters at Reading Hockey Club.