What sort of engagement works in social media?
Richard Stacey talked about the relationship between brands and consumers and how this can be strengthened (or destroyed!) by social media.
Who is Richard Stacey?
For over 20 years Richard worked, agency side, within public relations and corporate communications in London, Sydney, Brussels and Prague. During that time he covered almost all aspects of the business from corporate communications, crisis and reputation management through to consumer brand marketing.
His last agency position was Managing Director of Publicis Consultants, London. Some of the names he has worked with include: IBM, P&G, Diageo, European Space Agency, European Commission and Commonwealth Bank of Australia.
For the last four years he has focused on the emerging world of social media, helping agencies and their clients, understand and enter this new space.