In this edTalk, Simon Francis discusses what brands are, what the three great elements of Integrated Marketing are as well as some of the benefits and issues with it. He also discusses a case study on Nike 'Run Jozi'.
Who is Simon Francis?
Simon is the, the first and leading marketing integration consultancy launched early 2013. Prior to Flock, he has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies. He has been CEO EMEA of Saatchi & Saatchi and Aegis Media, Managing Director EMEA for OMD and held senior positions at Leo Burnett, Mindshare and ZenithOptimedia.
He has won IPA Effectiveness Awards, Cannes, M&M Global, Media Week and Campaign Creative & Media Awards for clients such as Nike, Sony and Sony Pictures, to name a few. Whilst in charge of creative offering at OMD, the agency won most awarded network of the year for five consecutive years at Cannes. Whilst at Saatchi & Saatchi, the agency became the first and only agency ever awarded in every single award category from Titanium & Integrated through to Promotions, PR and Media.