The most rewarding part was seeing how differently each team approached the same challenge, and how different the advice was. All students start with the same brief; the outcome is diverse and interesting. It was inspiring to see students combine strategic thinking with bold creativity, often bringing fresh perspectives that challenged conventional ways of looking at a brief. What stood out most was the energy, curiosity, and confidence they brought to their ideas. Being part of the jury was a great reminder that innovation often comes from people who aren’t afraid to question the obvious.
