The most rewarding part of being an Ad Venture juror was seeing the students present and bring the ideas to life! The passion and dedication they’ve put into the work and into our brand was incredible.
I really appreciated that several teams went above and beyond in terms of collecting data through qualitative interviews à to then build powerful actionable human insights. This is something that many of our external partners won’t always do! They were then able to tie this into a powerful campaign platform, through a very strong story.
