The Prague School of Creative Communication (PSCC) is a university where every course is taught in English. Students benefit from our longstanding experience in educating talented people in the creative industries. At the Prague School of Creative Communication, we not only teach history and theory but also work with real contracts in international agencies. PSCC offers Bachelor programmes in 3 different specializations: Marketing and Advertising, Visual Arts and Creative Writing. Discover more here.
Dr. Zuzana Říhová is a specialist in Avant-garde and Modernism. She is the author of In the Midst of the Crowd (2016) and has published widely on Czech modernism. She was Head of Czech at Oxford University (2014 – 2018) and a visiting scholar at Columbia University (2018–2019). She is a member of a research team at the Institute of Czech literature, Czech Academy of Sciences in Prague. She is also a writer. Her latest novel received great critical acclaim and was nominated for Magnesia Litera award. Zuzana has been serving as a director of the Prague School of Creative Communication since 2021.
The UCC offers three Bachelor graduate programs in Czech language: Literary Arts with two specialisations: Literary Arts and Copywriting, Visual Arts with specialisations: Photography and Audio-visual Arts, Animation and VFX, Graphic and Media Design, and Creative Marketing and Communication with specialisations: Digital Marketing, Management in Creative Industries and Creative Marketing. Students may take up two following master graduate programs in Czech language: Visual Arts and Creative Marketing and Communication.
Petr Majerik
Petr Majerik has been Guest Lecturer in Marketing and Advertising at UCC Prague over the past five years, with special emphasis on Media Market and Media Planning and Client Service. He is also involved in the areas of student exchange programs and business development of the UCC Prague. Petr spent 25 years in advertising in various positions. He has worked for some of the leading international ad agencies and media agencies, such as DDB, DMB&B, Carat and ZenithOptimedia, for clients like McDonalds, VW, Philips, P&G, Master Foods, Adidas and Michelin. He has published articles in marketing magazines and is actively involved with several industry bodies, like Jury of P.O.P. STAR, Czech Superbrands and others.
Tomas Bata University is an open and flexible higher education institution, developed in accordance with five central values: entrepreneurship, openness, usefulness, creativity and responsibility. This is also one of the reasons why TBU counts among the first higher education institutions in the Czech Republic to be awarded the institutional accreditation.
More than 9,000 students study at six TBU faculties. International students coming from all over the world and forming 10 % of the student body help create an international environment at the University. On the other hand, Czech students are motivated to learn English and other foreign languages. All forms of international cooperation receive maximum support; our goal is to offer all students interested in spending at least a part of their studies abroad a possibility of doing so.
In the area of research, TBU has produced significant results mainly in the area of polymer engineering, applied informatics and creative specializations. At the same time, top-class TBU research units offer optimum facilities and opportunities for the provision of classes to students as well as for collaboration with companies and institutions.
The University is regularly successful when evaluated on the international level. In the Young University Rankings issued by the reputable British Times Higher Education company in 2020, TBU was ranked 301 – 350. According to the World University Rankings published by the British QS company one year later, our University is ranked 85th among universities situated in Central and Eastern Europe and Central Asia.
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Dr. Zuzana Říhová is a specialist in Avant-garde and Modernism. She is the author of In the Midst of the Crowd (2016) and has published widely on Czech modernism. She was Head of Czech at Oxford University (2014 – 2018) and a visiting scholar at Columbia University (2018–2019). She is a member of a research team at the Institute of Czech literature, Czech Academy of Sciences in Prague. She is also a writer. Her latest novel received great critical acclaim and was nominated for Magnesia Litera award. Zuzana has been serving as a director of the Prague School of Creative Communication since 2021.
Petr Majerik has been Guest Lecturer in Marketing and Advertising at UCC Prague over the past five years, with special emphasis on Media Market and Media Planning and Client Service. He is also involved in the areas of student exchange programs and business development of the UCC Prague. Petr spent 25 years in advertising in various positions. He has worked for some of the leading international ad agencies and media agencies, such as DDB, DMB&B, Carat and ZenithOptimedia, for clients like McDonalds, VW, Philips, P&G, Master Foods, Adidas and Michelin. He has published articles in marketing magazines and is actively involved with several industry bodies, like Jury of P.O.P. STAR, Czech Superbrands and others.