Falmouth University is a specialist Creative Industries University with its main roots in Cornwall, South West of England. The University’s purpose is to prepare graduates for a rapidly changing workplace, by preparing them for employment or to create their own businesses. The University is one of the highest ranking creative Universities in the UK. It has a rich industry network and has achieved excellence across a number of metrics in recent years, with high graduate employment and National Student Survey rates and, most recently, achieving Gold standard in the UK government’s first Teaching Excellence Framework.
It’s strength in communications spans creative and strategic advertising, planning and UX through to sports journalism and creative writing. Falmouth runs online and offline communications degree courses (from Bachelors to Doctorates) in: BA and MA Creative Advertising; MA Creative Strategy & Planning; BA & MA Graphic Design; MA Communication Arts; BA Creative Writing; MA Professional Writing: BA Journalism; BA Sports Journalism.
Paul Springer
Paul Springer’s research addresses advertising and new approaches to mass communications. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age received commendations from, amongst others, the ‘Orange Choice Review for Academic Libraries of the United States’ and he has also published his book Pioneers of Digital (written with Microsoft’s Advertising Community Manager Mel Carson). Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research. Springer has advised the China Advertising Association, Beijing and has been selected to present ideas for, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) Trendy International Fashion Group (Shenzhen), Crocus and Reliz (both Moscow) and Design & Art Direction. In 2012 he was selected for the jury of the Okaz Advertising Awards in Saudi Arabia and was involved in initiatives for the London Olympics and a Jeddah College of Advertising. Springer is founder of the commercial media research centre adComs, housed in The Gateway media centre at Bucks (operating since 2009, launched in November 2010) which has been employed to research and dry-run campaigns for brands including O2 and Tate & Lyle.
ECS London is a private communications and advertising school that is part of the MediaSchool. ECS London aims to shape the next generation of communications professionals and prepare them for the job market.
The Mediaschool group believes that it is essential to promote the joy of studying by achieving academic rigor and practicing on real life cases. When you reach postgraduate level you should keep the sharpest possible focus on the demands of future employers. They conduct regular audits to ensure that students and tutors are following the current examination specifications and options. They place great emphasis on the presentation facing professional juries. They use exam-based teaching methods featuring written homework and timed tests. Students receive regular examination practice in addition to sitting trial examinations in December and May. By forming agencies composed by student groups, they ensure full understanding of the cases on different levels and build confidence and team spirit. Relatively small class sizes (average 20) and intensive tuition mean that all students are given personal attention. When additional explanation is necessary, their teachers make time available on a one-to-one basis.
Bournemouth University hasa strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.
Cliff Van Wyk
Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.
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To be published soon
