University of Greenwich

University of Greenwich, established in 1890, is a leading modern university in the United Kingdom with over 250,000 alumni across the globe. Over the years, the university has made its place among the top academic institutions in the world. It has gained the accreditations of many prestigious organizations like CIPD, APS, and AMBA.

University of Greenwich is situated across three campuses in London and Kent, with the largest one situated on a UNESCO World Heritage Site in the heart of Greenwich, London.

Having more than 130 years of excellence in teaching and an elite team of academics, the university is currently home to around 38,000 international students from over 160 countries.

Hyunsun obtained her PhD in Advertising and MA in Journalism from Cardiff University. Hyunsun is Senior Fellow of the Higher Education Academy (SFHEA), Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research Group, and the Department Lead for Scholarship Excellence in Business Education.

Over two decades, Hyunsun has continued to focus on bridging the gap between academia and industry in the field of advertising and marketing communication. In doing so, she has successfully completed several research and consultancy projects and worked with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). Hyunsun specialises in the areas of Advertising and marketing communication, with particular interests in issues surrounding representation, relationship between older consumers and digital communications, and pioneering forms of commercial communications. She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education.

Falmouth University

Falmouth University is a specialist Creative Industries University with its main roots in Cornwall, South West of England. The University’s purpose is to prepare graduates for a rapidly changing workplace, by preparing them for employment or to create their own businesses. The University is one of the highest ranking creative Universities in the UK. It has a rich industry network and has achieved excellence across a number of metrics in recent years, with high graduate employment and National Student Survey rates and, most recently, achieving Gold standard in the UK government’s first Teaching Excellence Framework.

It’s strength in communications spans creative and strategic advertising, planning and UX through to sports journalism and creative writing. Falmouth runs online and offline communications degree courses (from Bachelors to Doctorates) in: BA and MA Creative Advertising; MA Creative Strategy & Planning; BA & MA Graphic Design; MA Communication Arts; BA Creative Writing; MA Professional Writing: BA Journalism; BA Sports Journalism.

Paul Springer

Paul Springer’s research addresses advertising and new approaches to mass communications. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age received commendations from, amongst others, the ‘Orange Choice Review for Academic Libraries of the United States’ and he has also published his book Pioneers of Digital (written with Microsoft’s Advertising Community Manager Mel Carson). Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research. Springer has advised the China Advertising Association, Beijing and has been selected to present ideas for, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) Trendy International Fashion Group (Shenzhen), Crocus and Reliz (both Moscow) and Design & Art Direction. In 2012 he was selected for the jury of the Okaz Advertising Awards in Saudi Arabia and was involved in initiatives for the London Olympics and a Jeddah College of Advertising. Springer is founder of the commercial media research centre adComs, housed in The Gateway media centre at Bucks (operating since 2009, launched in November 2010) which has been employed to research and dry-run campaigns for brands including O2 and Tate & Lyle.

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ECS (London)

ECS London is a private communications and advertising school that is part of the MediaSchool. ECS London aims to shape the next generation of communications professionals and prepare them for the job market.

The Mediaschool group believes that it is essential to promote the joy of studying by achieving academic rigor and practicing on real life cases. When you reach postgraduate level you should keep the sharpest possible focus on the demands of future employers. They conduct regular audits to ensure that students and tutors are following the current examination specifications and options. They place great emphasis on the presentation facing professional juries. They use exam-based teaching methods featuring written homework and timed tests. Students receive regular examination practice in addition to sitting trial examinations in December and May. By forming agencies composed by student groups, they ensure full understanding of the cases on different levels and build confidence and team spirit. Relatively small class sizes (average 20) and intensive tuition mean that all students are given personal attention. When additional explanation is necessary, their teachers make time available on a one-to-one basis.

Anne Pflimlin

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Kal Ladha

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