Bournemouth University

Bournemouth University has a strong professional orientation with a focus on academic excellence and graduate employability. The university is recognised as the only Centre for Excellence in Media Practice in the UK and graduates from the National Centre for Computer Animation. Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest national park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International.

Cliff Van Wyk

Cliff Van Wyk Bournemouth University United Kingdom

Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.

University of Bucharest

The University of Bucharest is rich in history and has been actively contributing to the development and modernisation of Romanian education, science and culture since 1694. Currently, the University of Bucharest comprises 19 faculties and 2 autonomous departments and over 30.000 students of which approximately 35% are enrolled in the master’s and doctoral programmes. The University of Bucharest is one of the most important research centers in the country, currently comprising over 50 institutes, departments, research centers, and 5 research platforms and was ranked by the Ministry of Education, Research, Youth and Sport as the first university for advanced research and education. The college has 3 specializations: journalism, PR, and advertising and has been developing a strong relationship between academia and industry over years.

Madalina Moraru

My PhD. focused on the mythical dimension of the advertising. Therefore, I authorized 2 books in Romanian and over 20 articles in English, few chapters, I took part in many international conferences (around 25 in the last 7 years). I’m active by getting involved in the industry’s projects, and being invited to the most important events: Advertising Day, Fibra award,member in Romanian Effie Juries. I’m mostly in charge with working with students for AdVenture and Thesis competition.

 

 

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Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

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