Round 1 Jury
LIPTON REPRESENTATIVES
Galina Ryazanova, Pepsi Lipton International, Digital Marketing Manager
Jacqueline Koutoumas, PLI (Pepsi Lipton International), Global Digital Marketing Manager
Olena Borodina, PLI Lipton Innovations Brand Manager
Maya Jabrallah, PLI Digihub Designer
Maxime Rozencwajg, DBD Agency, Senior Account Director
AGENCY REPRESENTATIVES
Nina Kurose, Co-Founder and Director of Development, The Good Lobby
Nina Kurose is Co-Founder and Director of Development & Strategy at the Good Company, an independent creative agency specializing in purpose-driven communications. Driven by the philosophy that "business for good is good for business," The Good Company works towards the creation of more socially and environmentally-responsible products, services, experiences and communication. Their multi-disciplinary, multi-cultural team has been bringing creative effectiveness for Good to its clients since its founding in 2019.
Throughout her career, Nina has worked with French and international brands and organizations such as Renault, Pernod-Ricard, Capgemini, LVMH and Amnesty International. Nina combines her strong passion for understanding consumer insights, her background in strategy and her entrepreneurial approach in order to lead brands towards more meaningful, human-centric marketing.
Nina is originally from the United States and has been living in France for almost a decade. She has a BA in Political Philosophy, Policy and Law and an MA in Communications, Media and Creative Industries.
Alexander Faxø, Head of Impact & Associate Partner, Robert/Boisen & Like-minded Denmark
Alexander is a Senior Brand Activation Strategist at Robert/Boisen & Like-minded, an independent Danish agency. In his role, Alexander collaborates with a diverse portfolio of commercial clients, as well as numerous NGOs and governmental organizations dedicated to driving positive change. Some notable clients include the Danish Cancer Society and the Danish Patent & Trademark Office. At the inaugural Effie Awards Denmark, Alexander was the primary author of several gold winning cases, and previously his work has been recognized for its effectiveness in both Eurobest, Danish Advertising Effectiveness Award and Danish Creative Circle.
Luciana Cucaones, Head of Strategy, DBB Romania
Hi. I'm Luciana Cucoanes, Head of Strategy at DDB Romania. I started with math and physics in high-school, then medicine in university, but found my real buzz in Advertising and Communication – the career I practice and 2nd university I followed. Despite 17 years on this road, I still feel every day is a potentially fun day, where I can put all my education to good work and do good work for the world too.
In strategy, I bring that med school discipline: deep dive into everything before making a call (thorough brand, business, market, competition, target, culture, data analysis, to find the diagnostic and the appropriate “strategic treatment” before jumping to conclusions).
But in this ad world, I remember to keep it light and look for the twist: always looking out for the fresh angle; seeing the symbiosis between strategy and creative, as strategy without creative is like food without salt. As a manager of people, I believe in democratic leadership and inspiration: influencing people without forced authority or pressure. To paraphrase a Romanian philosopher, poet and novelist, trying to foster, ”not crush, people’s corolla of wonders of the world”, by trying to keep the wonder in our work alive and to kindle that spark people can feel for brands.
Patrícia Certek, Head of Strategy, Zaraguza Slovakia
Patrícia is the Head of Strategy at Zaraguza agency, working with Slovakia's largest bank, Slovenská sporiteľňa (part of the ERSTE Group) and ZSE energy (a division of the E.ON group). She has actively participated in the national and european EFFIE juries and Young Lions organisation team.
She began her advertising journey as a strategy planner at MUW Saatchi & Saatchi. During this time, she worked with major Slovak clients in finance, telecommunications, FMCG, pharmaceuticals, and real estate, such as Slovak Telekom, ČSOB, Šariš (Asahi), Jameson, Bioderma, and more.
She won the Young Lions competition in Slovakia and earned a spot among the top three Young Marketers in the field. She worked on the campaigns that earned international awards in NYC festival, Epica Awards and others.
Irina Patrichi, Senior Account Manager, Havas London
![Irina Patrichi - headshot[90]](https://edcom.eu/wp-content/uploads/bb-plugin/cache/Irina-Patrichi-headshot90-circle-18e895a836f84851b72d168b42ff1082-chmws0yi1xb6.jpeg "Irina Patrichi - headshot[90]")
I was born and raised in Cluj, Romania, but currently live in London and am a proud member of the Havas London team. I cherish being involved in creativity and I’m proud to have been part of work that has earned Cannes Lions and D&AD Pencils.
As part of the jury for "Ad Venture", I'm excited to judge Europe's brightest students in turning briefs into breath-taking advertising campaigns, offering a real taste of our industry's thrill.
I’m passionate about campaigns and ideas that not only achieve client goals but also makes a lasting impact on the world. I'm thrilled to see the innovative work these bright minds will present.
Tommaso Mangiarotti, Account Executive, Dentsu Creative Italy
Tommaso Mangiarotti, a young professional hailing from Italy, presently serves as an Account Executive at Dentsu Creative Italy.
His journey into the world of marketing commenced when he joined a small Video Games marketing company in Tokyo, where he discovered his passion for all things marketing. Since then, Tommaso has continued to develop his career in Italy, taking on the role of account executive in communication agencies.
In his career, he has worked for clients at both global and national level, such as Campari Group, MSC Cruises, DAZN, Sanofi, Generali, with a focus on TV production, integrated campaigns, digital, and print advertising.
Joely Buxton-Smith, Account Director, McCann London
Joely has been at McCann since 2017. Having started as an Account Executive on the L’Oréal group business, she is now the Account Director on Just Eat Takeaway’s global business and Nestle’s Cereal Partners UK at McCann London.
Joely has managed Just Eat Takeaway through the launch and roll out of the ‘Did Somebody Say’ brand platform and delivered the last three global brand campaigns and the UEFA Champions League Sponsorship, running in up to 23 markets.
Chiara Jaumann, Copyrighter, HeimatTBWA Berlin
Straight outta everywhere else, Chiara has been working as a Copywriter at HeimatTBWA Berlin for almost 2 years. With a background of first studying journalism and then leading all things communication in a Berlin Startup, she now combines her previous experiences in working as Creative. Since January this year, she is co-chairing the EACA Young Board and driving the topics closest to her heart – such as NGO work and all things Culture 
Elena Longoni, Account Executive, Dentsu Creative Italy
Elena is a young Account Executive at Dentsu Creative Italy. With a positive ‘can do’ attitude she works with clients from very different fields.
She discovered her passion for communication during the university years and now she enjoys running challenging projects from the very beginning to their delivery.
Ecem Erdem, Global Creative Thought Leadership Manager, Kantar
With a background in Social Psychology, Ecem has always been passionate about understanding the truth behind the human behaviour and attitudes. She currently works as the Global Creative Thought Leadership Manager at Kantar, leveraging her passion for research and data-driven insights and to help shape global brands by guiding them in establishing meaningful connections with their audiences through effective creatives.
Camilla Facin, Head of Strategic Planning, Lola Mullen Lowe Madrid
Camilla is the Head of Strategic Planning at Lola Mullen Lowe Madrid, currently leading the global strategy for brands such as Magnum, Cornetto, CIF, and Bayer.
With over 15 years of experience in the advertising industry in Brazil and Europe, she has worked across different business sectors at some of the most recognized global advertising networks, including Publicis, WPP, and Interpublic. Some of the brands she has collaborated with include Coca-Cola, Spotify, Chanel, Magnum, CIF, Campari, Supradyn, Aspirina, Bepanthen, Rennie, and Tresemmè.
Her work has been recognized at EFFIE Brasil, EFFIE Europe, and Eficacia Spain. She strongly believes in the transformative power of creativity in business and aims to collaborate in building brands that truly matter to people.
ACADEMICS
Betty Tsakarestou, Associate Professor and Director of ADandPRLAB at Panteion University of Social and Political Sciences
Betty Tsakarestou, Ph.D. is an associate professor in Advertising and PR and Director and co-initiator of Advertising and Public Relations Lab- ADandPRLAB.She is the Scientific Coordinator of the CREATIVE+ Innovation and Entrepreneurship Hub of Panteion University since 2022. Betty serves as an Associate Director for the new English language MA in Digital Transformation: e-Diplomacy, e-Campaigning, and Digital Law (#MA DigiDCL) at Panteion University.
Over the past ten years she has co-organized/ co-hosted a series of thematic Startup Weekend competitions as well as Co-Creation Cities Workshops.She served as Director for Educational Radio-Television at the Ministry of Education focusing on its digital transition and transformation (2010-12) and as a media literacy expert in EC (2010- 12) and through her participation in Digital Communication Network Southeast Europe (DCN SEE) and World Learning Department of State, USA Media and Information Literacy training initiatives.
Dr Rosie Hand, Head of Advertising and Communications, TU Dublin
Dr. Rosie Hand is the Head of Advertising and Communications in the School of Marketing and Entrepreneurship at TU Dublin and leads the strategic and operational management of all advertising and creative commercial communications programmes at undergraduate, postgraduate and executive levels.
She has a deep commitment to both curriculum re- engineering and programme development and delivers a suite of new programmes in Creative Commercial Communications in partnership with industry body, IAPI. These programmes are cornerstones of both the School of Marketing and Entrepreneurship and the total Faculty of Business offering and are a catalyst for research activity within the University.
Central to Rosie’s skillset is the management of key stakeholder relationships which bridge the academy and the business community, including IAPI (Institute of Advertising Practitioners in Ireland), AAI (Association of Advertisers in Ireland), Marketing Institute, and ASAI (Advertising Standards Authority for Ireland. She has built an extensive network in the marketing, advertising and communications industries and is the TU Dublin representative in Edcom (European Institute for Commercial Communications Education).
Weberova Dagmar, Comenius University, Slovakia
She is a graduate of the Faculty of Arts of the Comenius University in Bratislava. She started her career as a scholar at the Faculty of Management, Comenius University in Bratislava, Slovakia in 2000. She was Head of the Department of English Language and habilitated in Management in 2013. She has been working as Associate Professor at the Department of Marketing Communications, Faculty of Multimedia Communications, Tomas Bata University in Zlin, Czech Republic since 2014. She is the coordinator of the International Program, a full-time Master’s degree Program in Media and Communication Studies which offers international students the opportunity to study in English. So far, she has supervised more than 30 bachelor’s theses and over 50 diploma theses.
As part of her pedagogical and research activities, she focuses on cross-cultural management, intercultural communication, international marketing, consumer behavior and globalization issues. She has been the member of the Program Board at the Malopolska University of Economics in Tarnów, Poland since 2018. In practice, she is involved in counseling on business negotiations with foreign partners and on workforce diversity in multinational companies. She is also a member of the jury in the Presentation competition, where pupils of elementary and secondary schools in District Zlin show their presentation skills. She has been a member of the Edcom organization since 2022.
Boryana Gigova, New Bulgarian University, Bulgaria
With a passion for marketing that transcends profession into personal hobby, Boryana brings over 15 years of international expertise in strategic marketing, branding, business development, and communications across diverse regions including the USA, Canada, France, South America, and the UAE.
Her journey seamlessly intertwines professional experience with academic achievements. Boryana holds a bachelor's degree in political science and a master's degree in political management and public policy from the New Bulgarian University. She further solidified her academic prowess with a PhD in branding, a testament to her commitment to excellence.
Beyond her academic pursuits, Boryana shares her knowledge and insights as a lecturer at the New Bulgarian University and University of York, City College, spanning three departments. Her dedication to education extends to her involvement in volunteering and professional endeavors, blending her passion for advertising and branding seamlessly.
Boryana Gigova is renowned for her adeptness in transforming and innovating brands, boasting a remarkable track record in developing and launching new digital brands through compelling storytelling, engaging gamification strategies, and impactful influencer marketing campaigns. As a licensed Meta, Google, TikTok, and Spotify optimizer, she remains at the forefront of cutting-edge marketing technologies and strategies, consistently driving impactful results and elevating brand experiences.
Igne Barrkmeijer, The Hague University
After ten years of work experience in the field of Marketing and MarCom, I have been lecturing at The Hague University. You are likely to run into me at conferences where neuromarketing, branding, social media marketing and creative thinking are among the topics. And lately of course AI. This way I stay up to date with the latest trends and developments and share them with our students. I help students develop into young marketing professionals who can deal with change.
As a juror in the AdVenture competition I am paying attention specifically towards your ability to find a consumer insight. That Aha-moment, which you can only find through elaborate research. Why do people do what they do. And how can your clients product become a part of their life? In your marketing communication campaign it should become clear who your target group is, that you know them very well and that you are able to translate this into your campaign. And ask yourself along the way 'does this help to reach our clients' objectives?
Tim Hoppen, The Hague University
Tim Hoppen, The Hague University
After having worked as a travel agent for some years, I became a lecturer and joined academia in 1995. I have a background in communication and linguistics and have always had a keen interest in branding, advertising and marketing communication.
I work at the marketing program of the The Hague University of Applied Sciences. I have taught (business) communication, marketing communication and critical thinking and I tutor many internships. Currently I am responsible for the final (thesis) project of our program.
Internationalization in (higher) education is key in my opinion. Today’s challenges are global and complex, that not one single country or discipline will solve. We must teach our students to be culturally sensitive and to collaborate with students form other countries and disciplines.
Didier Van Ghyseghem, Erasmus University College Brussels
Born in 1965, I was raised in a small town in the Flemish-speaking part of Belgium. After attending primary and secondary school in my hometown I studied several things at the Ghent University, obtaining a Master Degree in Germanic Philology (English – Swedish), a postgraduate in Business Communication and an MBA in marketing at the Vlerick Business School.
Early on in my career I worked briefly on the advertisers’ side of the business but quickly moved to a series of advertising agencies, both national and international (amongst others Ogilvy & Mather), specializing in direct marketing. Clients I worked for include Philips Lighting Europe, Ford Belgium and Proximus.
Since 2008 I have been a full-time lecturer at the Erasmus University College Brussels in the Ba Communication Management.
Maria Vousta, University of Cyprus
Maria Voutsa is a member of the Special Teaching Staff at the Department of Communication and Marketing within the Faculty of Communication and Media Studies at the Cyprus University of Technology. Possessing a robust academic background, she holds a B.Sc. in Mathematics, an M.Sc. in Informatics and Management, and a Ph.D. in Advertising and Consumer Behavior.
Her scholarly pursuits span the dynamic realms of Advertising, Consumer Behavior, and Social Media Marketing. In recent research endeavors, Maria has explored compelling topics such as the effectiveness of humorous advertising, the influence of LGBT portrayals in advertising, and the efficacy of social media platforms such as Instagram and BeReal in shaping self-perception and evaluation.
Notably, her contributions have found publication in esteemed academic journals, including the Journal of Consumer Behavior, the International Journal of Humor Research, and the International Journal of Internet Marketing and Advertising, among others. Further details about her academic profile can be accessed on the Cyprus University of Technology website: Maria Voutsa's profile.