Round 1 Jury

ASAHI REPRESENTATIVES

Stefan Teodorescu

Stefan Teodorescu, Head of Marketing Capability, Asahi, Romania

Stefan Teodorescu has over 20 years of experience in marketing strategycommunication and training. He is currently the marketing capability manager for Asahi Europe & International, a global beerspirits, soft drinks and food group with leading positions in European and Asia-Pacific marketsAsahi Europe & International Group runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel.  

Stefan is also an active member of the International Advertising Association in Romania, as professor at the IAA Marketing School and member of the Effie Awards organising team. Stefan co-founded a non-profit organisation called MindfulNesteraiming to bring more balance and wellbeing into the Romanian leadership community 

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Diana Simon-Bruns, Global Head of Brand, Asahi, The Netherlands

bio will be available soon

AGENCY REPRESENTATIVES

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Chloe Hanratty , Head of Strategic Planning, Publicis Dublin, Ireland

Chloe is Head of Strategic Planning and Board Director at Publicis Dublin, leading the strategy for clients like Virgin Media, Heineken and Standard Life while overseeing a team of talented strategists and contributing to business development. Chloe started her strategic career at Epsilon working with global tech brands like Twitter, Google and Dell, before becoming Senior Strategist at independent Irish agency Boys + Girls, where she led the strategy for Three Ireland.

Chloe’s career highlights include being part of award-winning work at Cannes, D&AD and Effie’s, being the first Chairperson of the Inaugural Marketing Society of Ireland’s Future Council in 2016, and once convincing a creative team to let her Dad star in an ad.

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Tomas Sweertvaegher, Strategy Director, LDV United, Belgium

Tomas is passionate about things that combine creativity and efficiency. That’s why he enjoys his job as strategy director at LDV United, a Belgian agency that loves as much winning Effies as winning Cannes Lions.

At LDV he focuses on communications and behavioural change strategy for a wide range of commercial, nonprofit and governmental clients. He won 8 Belgian Effies and 5 Europe Effies and was an Europe Effie judge in 2017/2019/2020 and Global Effie judge in 2021.

Before entering the advertising world, he was a spokesman for the Belgian government. Tomas holds a master’s degree in Commercial Sciences and in International Politics.

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Claire Butterly, COO, Omnicom Media Group, Ireland

Claire has 13 years’ experience in the industry. She is currently COO at Omnicom Media Group in Ireland where her primary role to is to develop and maximise the group’s product and capabilities.

Claire joined the industry in 2008 as a TV buyer at OMD, before moving into client service and ultimately client leadership. She led Strategy at OMD as Managing Partner before moving into her current group role.

Claire has worked with clients across a wide variety of sectors, including Telco, Retail, FMCG, Music, Film, Utilities and Public Service. Regardless of brand size or sector, her focus is always on an evidence- based approach that delivers demonstrable results.

In 2020, Claire judged at the Media Awards in Ireland.

James Hickman

James Hickman, Planning Director, The Walker Agency, United Kingdom

James is an APG award-winning brand strategist with over 15 years’ experience across an extensive range of brands and categories, who specializes in brand semiotics and the phycology of consumer behaviour.

He started life as a digital planner within the WPP network in Johannesburg, South Africa before moving to Fallon, London as brand strategist. He played a pivotal role in the strategic re-positioning of Cadbury as part of the Kraft/Mondalez takeover and new ‘Joyville’ positioning, as well as their sponsorship of the London 2012 Olympics. Now on the board of directors at Walker Agency, one of the leading UK creative agencies outside of London, he has led Pukka, Mentos and Herbalife though award-winning strategic realignment and rebranding.

He oversees a 'Total Strategy' department that includes Brand Strategy, Communications Strategy, Content Strategy and Digital & Social Strategy for clients in need of innovative creative solutions that leverage the latest in technology with a rigorous focus on effectiveness.

Outside of work, you’ll usually find hin on a bike, in the sea, or in a strange yoga pose.

Barbara Niedziela

Barbara Niedziela, Strategy Director, 2012 Agency, Poland

Barbara is a critical thinker and strategic provocateur - curious and questioning, able to provide a specific point of view on contemporary brand promise & brand experience. She is leading strategic projects for agency's key clients, working on both strategic and creative level to shape strategic solutions that change the market reality.

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Maruša Hrovat, Strategy Director, Luna \TWBA, Slovenia

Maruša is an awarded strategy director at Luna \TBWA (Slovenia) with international experience in building brand and communication strategies for clients in FMCG, telecom, financial, car industries and others.

She studied Marketing and communication science at University of Ljubljana and soon entered the advertising world when she began working for Slovenian advertising chamber, helping with the organization of Slovenian advertising festival and Golden Drum festival. In 2013 she started working at Luna \TBWA as an account assistant and left a year after to study and work abroad. She attended Lund University and later worked as a Junior Strategic Planner at TBWA \Belgium.

She returned to Luna in 2016 as a strategic planner and has been working with clients from a range of industries ever since. Her goal is to always build strategies that not just result in great creative output but also bring business growth to clients. Many campaigns she collaborated on won Effie and Effie Europe awards, making Luna \TBWA the current most effective advertising agency in Slovenia.
A book worm and a nerd as she describes herself, being curious and always learning is very important to her. She also likes passing the knowledge forward which is why she often collaborates with the University of Ljubljana, Faculty of Social sciences as a guest lecturer.

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Tommy Lindgren, Senior Strategist, Speye, Sweden

CEO and founder, Speye (2021- )

Founder of the advertising agency Zellout, co owner (1996- )

Member of the board, Swedish Association of Communication Agencies (2020- )

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Camilla Roncaglia, COO, Gruppo Roncaglia, Italy

Raised in a cosmopolitan family, dual citizenship, Camilla trained between Italy and Canada following a management-oriented path, which she completed in an American university with a double degree.

Born in 1982, a great passion for communication and an extroverted and enterprising temperament, she soon tested herself in various roles and companies in the industry.

In 2006 she joined the family company group, and then became the chief executive of the Gruppo Roncaglia company that deals with big data.
A digital native vision, combined with a strong attention to market developments, make her overcome every barrier between atl, btl and digital and between different media: today the main thing that counts for her is the Creative Relationship Marketing, where creativity, data and innovation are put at the service of the relationship between brands and people. Without forgetting the passion for boxing, which she has been practicing consistently for about 10 years.

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Tim Claassen, Head of Strategy, Havas Lemz, The Netherlands

Tim heads the Strategy department at Havas Lemz in Amsterdam. Being a B Corp certified agency, he uses creative consultancy and facilitation to help companies speed up their transition towards more consumer-centric and meaningful impact. Tim is also member of the Dutch Advertising Code Committee, chair of the Dutch Effie jury for Social Impact and a recognized leader around the topic of diversity and inclusion in the creative industry.

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Jiri Jon, Consulting Director, Ogilvy, Czech Republic

Jiří leads the consulting division at Ogilvy in the Czech Republic. In this position, he focuses on developing business opportunities for clients in three main areas: brand building and rebranding, defining strategies for business growth and brand experience.

Based on the Effie awards won, Czech Ogilvy can be referred to as the most effective communication agency on the local market for the past three years. Jiří methodically supervises the entire Effie applications process within Ogilvy. He is also a part of the group of specialists shaping the Czech branch of Effie Awards and this year, he has become a member of the Effie Czech Republic jury for the third time.

Jiří Jón lectures at the University of Creative Communication in Prague on online marketing about which he also wrote a textbook.

ACADEMICS

Alexandre Duarte

Alexandre Duarte, IADE, Portugal

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre Duarte is the lecturer of several classes in Universidade Católica Portuguesa and in IADE/Universidade Europeia, visiting professor in many other universities, researcher of the I&D Unit CECS from Universidade do Minho, and Course Coordinator of Oficina de Portfolio™. 

During his career, Alexandre has worked for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & SaatchiOgilvy, W/Portugal, W/Brazil, Lowe&Partnersor BrandiaCentral as a senior creative copywriter, and between 2012 and 2014, was the tutor of the Eurobest Young Marketers Academy. 

Member of the Board of EDCOM for the second timehe’s a Professor in IADE/Universidade Europeia and Universidade Católica Potuguesa, where he now coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design. 

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Arnoud Versluis, NHTV University, The Netherlands

Arnoud’s career covers more than 15 years and several marketing areas. He started out as marketing manager at De Jong Intra Vakanties (DJIV), a big tour operator in the Netherlands, where he gained experience in all facets of marketing, including sponsorships and advertising campaigns. After leaving DJIV, Arnoud went into the world of advertising and became account manager at Pluspoint & Partners. He was responsible for clients such as Intratuin, Intertoys and Bruna (big retail brands). From the advertising industry, Arnoud jumped into the world of finance. He worked as brand & PR manager for Unirobe Meeùs Group, one of the biggest Dutch financial intermediaries with a portfolio of 12 brands. During this time, he was responsible for all strategic marketing & communicative issues, all internal/external media (including spokesman), several integration programs and he was the initiator of the partnership with Guus Meeuwis, a famous Dutch singer. Before joining NHTV, Arnoud started his own company Arfacom, and advice & consultancy firm in brand strategies, positioning, change- and reputation management.

In addition to his work as lecturer of Marketing at NHTV, Arnoud is also a jury member of the SAN (Stichting Adverteerder jury Netherlands), member of the foundation board of Omroep Brabant (a regional TV, internet and radio company) and a member of Communicatie Netwerk Baronie (CNB), an association of marketing professionals. Arnoud looks forward to sharing real-life industry experience with enthusiastic and motivated students.

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Georiga Miliopoulu, Associate Professor, The American College of Greece

Goergia is an Associate Professor in the area of communication. Main research interests: creativity, new media, female professionals in the area of communications.

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David Alder, Bournemouth University, United Kingdom

David Alder has been a lecturer in Advertising at Bournemouth University for over ten years. During that time he has cultivated particular interests in the use and application of creativity to strategic advertising, behavioural economics and the history of advertising and advertising practices.

It is the history of advertising, particularly the historical advertising and promotion of gin, combining cultural, political and economic perspectives which has dominated much of his more recent research and started to inform a broader perspective on advertising.

Prior to joining the University his background was diverse, including stints in production, education, information technology and publishing but always with a core commitment to promotion and advertising.

Gilles


Gilles Nakhlé, Sup De Pub, France

Gilles Nakhlé is currently an academic lecturer, a guest speaker and a doctoral student at Paris-Dauphine University. His fields include advertising strategy, international brand management, intercultural marketing, social media marketing, CRM and global consumer trends. He lectures at Sup de Pub advertising schools and other advertising, business, fashion, culture & art schools in France. He is a also an international visiting professor to the USA, the Netherlands, Mexico and Lebanon. He manages workshops in Barcelona and Casablanca in the fields of marketing communications, consumer trends & CRM in luxury and fashion. Gilles is a consultant and a guest speaker with Timlog Solutions-Morocco in Global Marketing Trends mainly CX/UX. He is also a freelancer for trendwatching.com, London, UK and a CRM evaluator for Bare International.

Inge Barkmeijer (2)

Inge Barkmeijer, The Hague University, The Netherlands

Curious by nature, marketeer by heart, lecturer and creative coach by profession. 
Key interests: Branding, marketing and creative thinking. 

Typically Inge: Creative, Curious, Creating possibilities and Cheerful. (The 4 C’s 😉 )
 
After ten years of work experience in the field of Marketing and MarCom, I have been lecturing at The Hague University.  You are likely to run into me at conferences where neuromarketing, branding, social media marketing and creative thinking are among the topics.  This way I stay up to date with the latest trends and developments and share them with our students. I help students develop into young marketing professionals who can deal with change. 

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Isabelle Van Tomme, Howest, Belgium

Isabelle Van Tomme is a lecturer and senior course tutor at the Faculty of Communication Management in Howest university college, Kortrijk, Belgium. She holds a MA in applied linguistics (Spanish-English) and a BA in Commercial Organisation and marketing. Academically she focuses on various fields such as English, intercultural communication and sales-marketing.

She is also acting as international relations officer for the faculty of Communication Management and tourism and leisure management.

Prior to full-time lecturing Isabelle worked as a sales consultant and sales communication manager for the advertising department of Corelio, one of the biggest media companies in Flanders.  This position allowed her to experience various aspects of the advertising world (agency/advertiser/media).

iain

Iain MacRury, Professor, University of Stirling, Scotland

Iain has taught advertising for many years at several institutions in the UK. He is currently Professor of Media and Communications in the Division of Culture Media and Communications at the University of Stirling, Scotland. Many of our students on Film and Media, Journalism, PR, Media Management and Digital Media Communications courses study advertising and a variety of related forms of communication. Iain is currently teaching both undergraduate and postgraduate courses in advertising including an extension module in Singapore. Iain is the author, co-author, and editor of several books, including The Dynamics of Advertising, and two editions of the Routledge The Advertising Handbook.

Iain has also worked as a consultant for several brands (including BMW, Motorola, Diners Club and HSBC). His interest has been in binding creative and insight-led research inputs to support creative communications. Iain is a trained organisational consultant with interest in the organisation and reorganisation of advertising processes in the context of digitalisation. This extends into explorations of branded content and the challenges associated with protecting and regulating media communications in a disrupted media sphere. Iain is currently co-editing The Handbook of Digital Advertising for Routledge (2023).

Other teaching, research and cultural interests include humour, sports, and psychoanalysis. He has written on stand-up comedy and recently co-authored two papers on the emotional outfall of Brexit. He has also co-authored a psychoanalytic study of Doctor Who.

He recently relocated to Scotland after several years living in London and the south of the UK.

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Jean-Claude Hamilius, Hochschule Mannheim, Germany

Jean-Claude Hamilius graduated as a Diplom Designer from the Hochschule für Gestaltung in Offenbach in Germany. Over the years he has been art-, creative- and executive creative director at Young & Rubicam, Leo Burnett, Saatchi & Saatchi, DMB&B and McCann Erickson in Frankfurt and Düsseldorf, in charge at local, national and international level for e. g. Philip Morris, Procter & Gamble, Canon, Goodyear,Zwilling, Burger King and Yamaha Motors. Laureate of e. g. New York Festival, Art Directors Club, Eurobest and iF Design Award.

He was founder and creative director of Consumers’ in Düsseldorf and started his academic career as lecturer for Graphic Design at the Lycée technique des Arts et Métiers in his home country Luxembourg, before he was named professor at the Faculty of Design of the University of Applied Sciences in Mannheim in October 2007. For several years he was president of the jury at the Communication & Design Awards in Luxembourg, and in 2012 member of the jury at the "Junior Agency“ Students Awards of the GWA (German Association of Communications Agencies). Jean-Claude is also an EDCOM board member.

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Jo de Bruyn, University College HoGent, Belgium

A marketing communications-enthusiastic with a passion for creative and effective communications campaigns. Lecturer of Marketing at University College HOGENT in Belgium; specialized in marketing communications, with a focus on direct marketing and marketing events; Director of DM Institute, a Belgian direct marketing community with 650 subscribers, workshops, and a magazine; Founder of In Concreto, a network of marketing communications experts, providing marketing consultancy and functional expertise in direct marketing (focus on creative executions and strict budgeting) and event organisations (focus on congresses & workshops); In the first 10 years of his professional career, he worked as an account manager in Belgian advertising agencies.

 

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Joanna Desmet, Howest, Belgium

After finishing her studies in Communications and Art History, Joanna Desmet started her career as a market researcher, which she combined with teaching at Howest University College. She coaches students in the fields of Advertising, Internal Communications and Media. She is especially interested in target group definition, strategy and creative thinking because she believes those are the three main ingredients for good communication campaigns. She has been head of the communications department of Howest but returned after three years to the daily school life of teaching and coaching. Together with her students she works in projects for clients who need help in their corporate or marketing communications strategies but do not have the budget to work with professional agencies. She strongly believes in learning by doing and hopes to inspire her students this way.

Kirstie Riedl

Kirstie Riedl, International Course Manager, FH Wien, Austria

Born in the UK, Kirstie has been living in Vienna for 20 years.  She holds a BA (hons) degree in German & Hispanic Studies, and an Executive MBA, both from British Universities.  Her business experience includes various marketing positions at Coca-Cola MENA in Bahrain, Sellotape UK, REWE Konzern Austria, Frisch & Frost Austria.  Her last corporate position was heading the Distributor CEE Sales team at OMV Austria, where she worked for 5 years.  She started at the University of Applied Science for Management & Communication, Vienna, in May 2016 and teaches Branded Entertainment, PR, supervises BA/MA theses and co-ordinates adjunct lecturers for the English taught modules.

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Olivier Creusy, Scientific Director in charge of the Strategic planning track, ISCOM, France

Olivier Creusy, graduated from HEC Paris, has worked in marketing departments for different local and international brands, from food industry (Danone group) to consumer electronics (Sony), video games (Sega and Psygnosis) and e-commerce (QXL.fr).

He has been teaching brand and communication strategy at ISCOM Paris for 15 years, where he coordinates the “Brand and innovation management” and the “Sustainable development and CSR ” programs.

His professional interests focus on strategic planning and the question of the role of brands as key social actors and their ability to manage the necessary changes to address the challenges of sustainability and new consumers expectations and attitudes.

Olivier is co-author of “ Your communication plan in 48 hours “ (Eyrolles) and “ Creative Design Branding “ (Dunod).

His hobbies are contemporary art, politics and hiking.

Herve Van de Weyer

Herve Van de Weyer, Program Director Communication, Hogeschool PXL, Belgium

Herve is a Program Director of the PBA Department of Communication Management at the PXL University. With two feet in the practice of copywriting and editing. Passionate about communication.

He trains students for the jobs in the fascinating world of communication, in close consultation with the professional field.

He is still in the field. He writes texts. Good texts. Texts that work. And he blogs. About communication.

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Boryana Gigova, New Bulgarian University

For Boryana marketing is not just a profession, but a favorite hobby/passion. She has over 15 years of international experience in the fields of strategic marketing, branding, business development and communications (USA, Canada, France, South America, UAE). She combines, complements, and upgrades her work experience with her education.

She graduated from the New Bulgarian University with a bachelor's degree in political science and a master's degree in political management and public policy. Boryana obtained a PhD in branding. She is a lecturer in three departments of the New Bulgarian University and University of York, City College. Her experience - volunteering and work - combines her two favorite areas - advertising and branding.

Boryana Gigova has a successful track-record of transforming and innovating brands. In particular – developing and launching new digital brands through storytelling, gamification & influencer marketing. She is a licenced Meta and Google optimizer.

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José Martínez Sáez, Professor of Creativity and Innovation, CEU Cardenal Herrera University, Spain

Jose is the Head of Audiovisual Communication and Advertising Department in the Faculty of Humanities and Communication Sciences.

As a Research Fellow has held postdoctoral research stays in the United Kingdom, in the Netherlands at the Digital World Center of Inholland University in Rotterdam and in the United States in the Michigan State University.

He is the leader of a research group base on the study of creativity in the digital era.
He began his career in a creative consulting called Createle and then as Account Manager in McCann Erickson. Once in the academic field he also has a long experience as a strategic consultant for different national brands in the field of beauty, food, energy and the environment. He is member of the Board of Management of the Valencian Public Media Corporation.

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Milan Postler, Professor of Creativity and Innovation, University of Economics and Business, Czech Republic

Milan Postler has been working at the Prague University of Economics and Business since 1985. In addition, he has worked or is working at other universities, such as the Faculty of Social Sciences on the Charles University in Prague, the Metropolitan University of Prague, etc. At the Prague University of Economics and Business he is an assistant professor at the Department of International Business (formerly: Department of Business and Commercial Communications).

Within his expertise, he focuses on issues of marketing and commercial communications, consumer behavior and market research, marketing and retail marketing. He is a co-founder and organizer of teaching the minor specialization Commercial Communication, which is focused on close cooperation with practice in cooperation with professional associations (Association of Communication Agencies in Prague, Advertising standards alliance in Prague, Association of Public relations agencies in Prague, POPAI etc.).

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Zuzana Rihova, Lecturer, Prague School of Creative Communication, Czech Republic

bio will be available soon

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Gresi Sanje, Lecturer, Nisantasi University, Turkey

Prof. Dr. Gresi Sanje was UNGC representative between 2010 and 2014, EDCOM president from 2015 to 2017, and Istanbul Bilgi University's Master's program director between 2016-2021.

She served as a jury in many national and international competitions in the field of marketing communication and advertising such as Effie, Felis, MixxAwards, DPID, Gerety Awards and participated as an instructor in workshops, keynote speaker, and panelist in several events. Sanje has published academic and popular articles and studies in several national and international books and journals. Since 2012, she has provided brand consultancy and professional education services to dozens of institutions under Gresi Sanje Consulting and Training.

As of Fall 2021, she is the director of the Marketing Communication School, which consists of master's and certificate programs established within Nisantasi University. Prof Dr Sanje continues her professional studies along with her academic studies.

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Hyunsun Yoon, Senior Lecturer, University of Greenwich, United Kingdom

Hyunsun obtained her PhD in Advertising and MA in Journalism from Cardiff University. She is Senior Fellow of the Higher Education Academy (SFHEA) and has been lecturing since 1997 in the UK and South Korea.

Over two decades, she continued to focus on bridging the gap between academia and industry in the field of advertising and communication. In doing so, she has successfully completed several research and consultancy projects and worked with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). Hyunsun specialises in the areas of Advertising and Communication, with particular interests in issues surrounding representation, relationship between older consumers and digital communication, and pioneering forms of commercial communication.

She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education. Hyunsun is Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research, and the Department Lead for Scholarship Excellence in Business Education.