Jury & Judging Criteria
Who: up to 40 jurors (academics, agency and client representatives).
Where: online, each juror judges up to 15 campaigns.
How: based on all scores, the best ten campaigns go through to the second round and are invited to create a 10-minute video pitch for their campaign.
Who: 10 jurors (academics, agency and client representatives). Session is moderated by the Jury Chair.
Where: online conference call.
How: jurors will review the campaigns and video pitches in advance. During the session, they ask finalists a series of questions.
At each stage of the competition, campaigns will be scored based on the following criteria with the following point distribution:
- Research and analysis (10 points)
- Strategy (15 points)
- Media (10 points)
- Creative materials (15 points)
For the PDF with detailed judging criteria click here.