Jury & Judging Criteria

Competition rounds

First round

Final round

Who: 40 jurors (academics, agency and client representatives).

Where: online, each juror judges up to 10 campaigns.

How: based on all scores, the best ten campaigns go through to the second round and are invited to create a 10-minute video pitch for their campaign.

Who: 10 jurors (academics, agency and client representatives). Session is moderated by the Jury Chair.

Where: online conference call.

How: jurors will review the campaigns and video pitches in advance. During the session, they ask finalists a series of questions.

Judging criteria

At each stage of the competition, campaigns will be scored based on the following criteria with the following point distribution:

  • Research and analysis (10 points)
  • Strategy (15 points)
  • Media (10 points)
  • Creative materials (15 points)

For the PDF with detailed judging criteria click here.