Round 2 Jury


Leonard Savage profile picture

Leonard Savage, Chief Creative Officer, McCann Prague

Leonard Savage has been a creative leader in advertising for over 16 years. He began his career as a designer and art director in Boston working on financial, banking and smaller technology clients, before moving to New York to begin working on large, blue chip brands such as IBM, Dupont, Intel and Mercedes-Benz.

He moved to global leadership as a founding Creative Director of Leagas Delaney Prague, working as the worldwide creative lead for Skoda Auto. He returned to New York after 6 years in Europe to become an Executive Creative Director within both Grey NY and Grey London. Since 2014 he has lead a global group of diverse clients from P&G, BP, NFL, Marriott international, Nokia and British Petroleum.

Most recently, he initiated and partnered with Gillette on the Handle With Care project, which resulted in the creation of the Gillette Treo, which won 7 lions and was recently awarded invention of the year by Time Magazine.

Leo is currently leading team of McCann Prague as Chief Creative Officer, and he still tries to make time to design. Tries being the operative word.


Lego white Logo on red background
Charlotte Rubesa profile picture

Charlotte Rubesa, Global Communications Strategy, LEGO

Charlotte is a Canadian-born, Belgian-raised, Croatian/Dutch-blooded Global Communications Strategist currently working at the LEGO Agency in London where she works on global go-to-market strategies for a variety of LEGO franchises and ideas. She came to the LEGO Group after starting her career at 72andSunny in Amsterdam for 4 years working with brands including Axe / Lynx, Klarna and Uber Eats. Before that, she studied digital innovation at Hyper Island and has participated in the Cannes Lions summer academy for students in 2016 and in 2017.

Charlotte also believes in making the creative industry more accessible and more fair for young people and underrepresented groups. In the past she has run a peer-to-peer mentorship programme for She Says in Amsterdam and now in her spare time works as Product Marketing Director at Ok Mentor, where with her team she is bringing 1:1 mentorship to women at scale, imagining where we would be if all women shared their knowledge with the next generation.

She is most excited by work where the creative idea and the media solutions work together seamlessly to tell a meaningful story.

Heidi Rathschau profile picture

Heidi Rathschau Nielsen, Senior Art Director, Concept and Campaign Development, LEGO

I have over 20 years of experience in design and advertising. Latest, I have been part of the LEGO© Agency. I lead and work on global 360° campaigns from a strategic perspective to concepts and campaign development for the LEGO© Brand and various sub-brands. I have a background as an art student but quickly ended up in the advertising industry. However, I am still inspired by the art world's provocations and cultural diversity. Lately, I have been exploring AI bots and being inspired by digital development.

I look forward to seeing all the submissions. My focus will be on playful, relevant and eye-catching ideas for kids.

By sharing my childhood photo, I want to bring out a smile and remind all of us of the importance of keeping our inner child alive and continuing to play.

White picture

Tobias Prag, Global Creative Specialist, LEGO


Johanne Booth Profiel picture

Joanne Booth, Group Strategy Director, at TBWA Neboko, The Netherlands

Experienced and dedicated advertising and marketing professional with over fifteen years experience helping clients to meet and exceed both brand and business goals.

Highly skilled experience across a broad range of channels and a real passion for creativity. Deep understanding of the performance of businesses, brands and how brands approach, engage and interact with consumers to deliver growth.

Effectiveness champion and “Best of Europe” Effies Finalist Judge 2022.
Jo has worked with TBWA Neboko in Amsterdam and in London & Germany for Saatchi & Saatchi, Grey, Ogilvy, VVMLYR, VCCP and BBH. Jo studied at London University and Warwick University and holds a BA and MA in English & History.

Jordan McDowell profile picture

Jordan McDowell, Digital Strategy Director, McCann Manchester

After cutting his teeth at BBC, JWT and working as a freelance writer, Jordan joined McCann’s strategy team in Manchester at the end of 2021.

He has led marketing activation and strategy for the likes of the UK's National Union of Students (NUS) and more recently Jordan led brand, media and digital strategies in-house for the Co-op.

Jordan’s clients include Aldi, Microsoft, Royal London and Birds Eye, for whom he helps leverage the opportunity of the internet, technology and emerging media to achieve business goals.


Lars Samuelsen, Creative Chairman & Chief Strategy Officer, Grey

Lars joined Grey in 2009 and have held numerous roles in the organisation amongst others leading strategy across EMEA. He is currently running the creative and strategy departments at Uncle Grey and is Chief Strategy Officer for Grey across the Nordics.

He has extensive experience developing global brands and has led brand strategies for brands such as Carlsberg, Weber, Burger King, Bestseller, Canon, Bolia, P&G, Honda, Volvo and Emirates.
Prior to joining Grey lars founded the first communications planning department In the Nordics at MEC and holds a Master and Media and cultural studies and an MBA from the Berlin School of Creative Leadership. His work has picked up numerous international awards including IPA Gold, Euro Effies, Cannes Lions, D&AD Pencils and Webby awards.


Cliff van Wyk profile picture

Cliff van Wyk, Senior Lecturer in marketing communications, Bournemouth University, UK

Cliff van Wyk is a Senior Lecturer in marketing communications at Bournemouth University in the UK, with special emphasis on Strategic Planning, Behavioural Economics and Applied Creativity.

Cliff worked in senior positions in advertising and marketing consulting in various parts of the world, prior to joining Bournemouth University in 2007. He has worked for, and with, some of the world's leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestlé, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM.

He has delivered presentations and research papers at major international conferences and is actively involved with various industry bodies. Over the past few years, Cliff has given lectures (and facilitated bootcamps and workshops) in Spain, Argentina, South Africa, Ecuador, France and the Netherlands. He has also served as a judge on several advertising and creative awards programmes.

Cliff is an academic member of IPA, D&AD and AEF (USA), and has been a member of the board of EDCOM since 2016. .

kirsten van poppel

Kirsten van Poppel, Lecturer, Fontys School of Economics, The Netherlands

My name is Kirsten van Poppel. I am a Marketing Teacher at the Fontys School of Economics in the Netherlands. I am a big fan of research and data analysis. Before becoming a teacher, I worked for several years at a marketing communication agency with a focus on creating online campaigns for companies such as Philips, Proact, and Greenchoice.

I live near Breda with my husband and our 3 kids.


Gilles Nakhle, Manager of International Academic Projects, Sup de Pub Paris, France