Round 2 Jury


Jo Booth, Dentsu Creative London

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Experienced and dedicated advertising and marketing professional with over twenty years experience helping clients to meet and exceed both brand and business goals.​
​Highly skilled experience across a broad range of channels and a real passion for creativity.  Deep understanding of the performance of businesses, brands and how brands approach, engage and interact with consumers to deliver growth.​

Jo spearheads all things Effectiveness at Dentsu Creative London and has been a “Best of Europe” Effies Finalist Judge in both 2022/23.​

Prior to this Jo has worked at Saatchi & Saatchi, TBWA Neboko, Grey, Ogilvy, VMLYR, VCCP and BBH. Jo studied at London University and Warwick University and holds a BA and MA in English & History.


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Maya Jabrallah

Jacqueline Koutoumas


Jordan Mc Dowell, Digital Strategy Director, McCann Manchester

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After cutting his teeth at BBC, JWT and working as a freelance writer, Jordan joined McCann’s strategy team in Manchester at the end of 2021.
He has led marketing activation and strategy for the likes of the UK's National Union of Students (NUS) and more recently Jordan led brand, media and digital strategies in-house for the Co-op.
Jordan’s clients include Matalan, Royal London and’s Kayak brand in the UK, for whom he helps leverage the opportunity of the internet, technology and emerging media to achieve business goals.

Bianca Novaes, Planning Director, Ogilvy UK

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Originally from São Paulo, Brazil, and with over 15 years’ experience working as a strategist, Bianca has worked for top agencies in Brazil and the UK - working on some of the world’s most famous brands from McDonald’s, Lurpak, British Airways, Vodafone and Milka.

At Ogilvy London, she led the strategy for the award-winning Mayor of London “Have a word” campaign that tackled male violence against women and girls by turning bystanders into women’s allies - a campaign that transcended traditional advertising and have seen unprecedented levels of action and change, ending up everywhere from the UN to national school education packs.

Her experience includes the strategic development of award-winning campaigns, such as multiple Cannes Lions (including a ‘Glass Lion for Change’ and a ‘Creative Strategy Lion’), Effies, APGs, The Marketing Society, the D&Ads White Pencil and the DMA’s Grand Prix.

She is passionate about all topics to do with social change, female leadership and mentorship, and positive-impact behaviour change. In 2017, she was part of the #FindTheWomanBr initiative that helped map and bring awareness to hundreds of Brazilian women in leadership positions in advertising across the world. In that same year, she also became a mentor of “Elas na Gringa”, a platform created to mentor Brazilian women who wish to work in communication across the world.

Leonard Savage, Chief Creative Officer, McCann Prague


Joep Peeters, Fontys Hogeschool Tilburg, The Netherlands

Madalina Moraru, University of Bucharest

Dr Jackie Raphael-Luu,University of the Arts London, UK