Jury Chair


Frederic Bru , Sidièse agency, France

Gratuate from a dual business school (ESG Paris & EBS London), Frederic started with marketing concerns at Microsfot, followeb by a corporate advertising experience at Publicis (media System). He worked very hard and with passion at the very beginning of Internet Advertising industry with Fullsix (Havas) and then join the crasy sustainabe adventure of Sidiese in 2012. He is now in charge of the creation and the innovation pole.


Alexandre Duarte

Alexandre Duarte, IADE, Portugal

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE, Alexandre is  the head of various classes in IADE. He is also a visiting Professor in several Universities, developer of the Research Unit CECS from Univ. Minho, and Course Coordinator of OFICINA de PORTFOLIO™.
Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Author of many seminars on communication, regularly participates in different conferences and lectures in both business and academic contexts. He is the former Communications Director of the Portuguese Federation of Krav Maga, Text Editor of the Surf Magazine SOUP and occasionally collaborates with many other academic and professional media. Since 2012, is the Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education. In the beginning of 2014, Alexandre was appointed CEO of RESTART, a school of Creativity, Arts and New Technologies and in 2018 was invited to teach a Post-graduation Course of Social Brands in UNIVERSIDADE CATÓLICA PORTUGUESA.


Madalina Moraru, University of Bucharest, Romania

My PhD. focused on the mythical dimension of the advertising. Therefore, I authorized 2 books in Romanian and over 20 articles in English, few chapters, I took part in many international conferences (around 25 in the last 7 years). I’m active by getting involved in the industry’s projects, and being invited to the most important events: Advertising Day, Fibra award,member in Romanian Effie Juries. I’m mostly in charge to work with students for AdVenture and Thesis competition.


Jan Binar

Jan Binar, McCann Prague, Czech Republic




Marie-Pierre Bordet, AACC, France





Jess Day, Let Toys Be Toys, The United Kingdom

Jess Day is one of the team behind the volunteer-run Let Toys Be Toys campaign, which challenges gender stereotyping in childhood. In her 'day job' she's UK client manager for digital mobilisation agency more onion, and a freelance event organiser and facilitator.