2012: Online Behavioural advertising
Team Brutha from Bournemouth University (UK) with the campaign "Despicable me"
Sean Bone, Ben Gardiner, Rosa Greenslade and Paul Martin

Runners up
Finalists

Ad-Server
Online Behavioural Advertising
Stafforshire University
United Kingdom

Fource
What do you love?
Artesis Plantijn Hogeschool
Belgium

INCT
Do you want to be invisible... or not?
Avans Hogeschool
Belgium

La Tête
Open Your Eyes!
NHTV University
Netherlands

Propaghandi
OBA - You've got The Power
IADE University
Portugal

Robe De Chambre
What the heck is OBA?
Istanbul Bilgi University
Turkey

Sabrina
OBA Awareness Campaign
NHTV University
Netherlands