2017: Gender Equality
Team Tortoise from Leeds College of Arts (UK) with the campaign "What are you laughing at?"
Caitlin Horrex, Emma Bromley, Jasper McIver and Zebedee Devey Waterhouse
Presentation
Campaign summary
Brief and client
Press release
Runners up
Finalists
Finalists Gallery
2017 jury
First round jury
Second round jury
Sandra Femenía has a degree in Adventising and Public Relations and has a PhD in Communication through the Thesis: management of Sport Sponsorship focusing on net theory. As a professor, her professional life has been linked to CEU Cardenal Herrera University since 2001. She is the person in charge of subjects such as: Creative Thinking, Corporate Communication, Public Relations Theory, Internal Communication, Advertising and Public Relations Technics, Communication in International Environments, etc. She takes part in 3 groups of research: Drugs Consumption and traffic accidents, Rock and love: interactive communication, Olympic Games, disability and communication. She took part in National and International Congress and Seminars as a speaker, as an organising and scientific committee. She has much experience in organising and managing activities and events, in and for CEU Cardenal Herrera University.
Dan is a Digital Strategy Consultant working with various agencies in Romania. He has worked as a Digital Strategist for McCann Prague where he was directly involved in developing the new Vodafone Youth Platform. Previously he was part of the inception and launch of Indygen, a youth focused MVNO built for Vodafone Romania, as the Digital Experience Manager. He also worked with JTI to create a unified digital platform for all consumer activations, campaigns and CRM projects and before that, was part of the SAB Miller Team in Romania coordinating the digital communication projects for the beer portfolio in the Romanian market. His main focus is how technology is redefining brands, their structure, their proposition and connection to their audience. From digital transformation processes to enhancing customer services, Dan’s work has been about finding new ways to make brands more relevant through digital technology.
Edith Schratzberger-Vécsei works as a medical doctor and psychotherapist in Vienna. She has worked on gender equality for 15 years. Currently she is the president of the European Women's Lobby. She focuses on violence against women, gender stereotypes and gender medicine.
Third round jury
PhD in Communication Sciences at the University of Minho, Degree in Marketing & Advertising from IADE and Master in Communication & Image, Alexandre Duarte is also visiting professor in many schools and postgraduate courses, as IADE, EPBJC and ESAD, developer of the Research Unit UNIDCOM and Course Coordinator of the Portfolio Workshop®. Throughout his career he has had the opportunity to work for several multinational companies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W / Portugal, W / Brazil, Lowe and BrandiaCentral, where until recently he worked as Senior Copywriter.
Luc van Dijk (1989) is the owner of AeronAdvies, which is independent SME marketing consultancy agency with roots in Hattem the Netherlands. AeronAdvies excels when it comes to online marketing, innovation and social impact. Luc loves to work in an inspiring environment while working independently at the same time. He learns quickly and is being a valued member of any team. His specialties are: social media marketing, marketing communication and public relations and hands on support for any project. Luc holds a master degree in Communication Sciences (MSc), with a focus on effects of user generated content on brand-value. Besides working for AeronAdvies, Luc teaches online marketing courses at HU University of Applied Sciences Utrecht and Windesheim University of applied sciences. Luc also coordinates an international graduation course with students and supervisors around the world. Besides that he has been a councilor for the city of Hattem since 2014.
Sofia Barros, 57, has a university diploma in Management (ISEG) and a Master in Marketing (ISCTE); since 2008, is Executive Director at APAP (Portuguese trade association for the leading advertising agencies).
Ana Sofia Fernandes is the Secretary-General of the Portuguese Platform for Women’s Rights, an umbrella organisation of 25 women’s human rights and gender equality NGOs, which has Special Consultative Status by the UN ECOSOC. She is also the Portuguese Board Member of the European Women’s Lobby. Between 2010 and 2015 she worked at the European Institute for Gender Equality as Stakeholders’ Coordinator and Resource & Documentation Centre officer. With studies in International Relations and Cooperation for Development, her civic engagement in gender equality dates to 2000, when she co-founded and was the first President of the Portuguese Network of Young People for Gender Equality. Certified gender equality trainer, she held positions as member of the consultative council of the Commission for Equality and Women’s Rights, President of the Portuguese Platform for Women’s Rights, member of the General Assembly of the European Women’s Lobby and member of the Board of the Association of Women from Meridional Europe. Among others, she was engaged in the preparation of the 1st World Conference of Ministers of Youth of the United Nations System, and worked in several policy areas of the Portuguese Administration.
