The winners

Bachelor

In the Bachelor category, Napsugár Gulyás, from Breda University of Applied Sciences won with her thesis 'Exploring Ways to Direct Viewers Attention in 360 Degree Films'

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"I am deeply honoured to accept this award. Crafting my thesis was a journey filled with challenges and self-doubt, but I persevered. Winning this competition reaffirms that determination and hard work truly pay off. Let this be a reminder to never underestimate your own potential, for greatness awaits those who refuse to give up."
Napsugár Gulyás, Breda University of Applied Sciences, 2023/2024 Winner

"I am very glad to see that Napsugar’s hard work, creativity, inquisitive mind and research talent are recognized at an European level. With Virtual Reality being used in a multitude of fields, from video games, to cinema, education and therapy, Napsugar recognized the imperative need of storytellers to understand how to draw attention to key aspect of the narrative content in VR. With careful attention to detail, Napsugar designed an experimental study for which she produced the stimulus materials herself, collecting data not only through self-report measurements but also through objective measurements based on eye tracking technology. Napsugar is a young talent that brings an important contribution to the exciting field of understanding immersive experiences. "

Miruna Doicaru, Breda University of Applied Sciences

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Read the thesis
Check out the poster

Master

In the Master's category Ines Muthenthaler from FH Wiener Neustadt won the first prize with her work 'The Importance of Brand Purpose in Green Brand Communication: Differences in the Perception of the Credibility of Brand Purpose in Storytelling from the Perspective of Consumers.'

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“Exploring the credibility of green brands' purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”

Ines Muthenthaler, FH Wiener Neustadt, 2023/2024 Winner

“We are delighted that Ines secured the top position in this prestigious pan European competition!
Her thesis was not only written to the highest academic standard, but also winning this competition demonstrates the applicability of her research in an international context.  In today's information-saturated world, consumers lean on shortcuts for decision-making; beyond product quality, factors like values and brand purpose are pivotal. Storytelling efficiently conveys facts and filters information, especially in green brand communication. The study compared storytelling-enhanced text to neutral text and found the former generated a more positive brand perception, highlighting the power of storytelling and brand purpose in bolstering green brand credibility.
Congratulations to Ines on this remarkable achievement and to all of the other candidates! ”

Dr. Kirstie Riedl, FH Wiener Neustadt

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Read the thesis
Check out the poster