Xhesiana Pashaj, Team The Oven, Thomas More University of Applied Sciences

This week changed the way I see creativity in real life. At Cannes Lions, ideas were not just presented on stage, they were everywhere, in conversations, people, and unexpected moments. Being surrounded by such inspiring energy made me realize how powerful this industry is when passion and purpose come together. I leave feeling inspired, grateful, and ready to think bigger about my own future in marketing and communication.