Celebrating its tenth edition, the European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) have launched the 2019 edition of the EACA International Advertising Summer School. The school will welcome 70 students and young professionals with a passion for advertising and commercial communications in Paris, France, from 1-5 July 2019.
Participants will be following daily workshops by leading advertising professionals whilst working in international, multidisciplinary teams on a campaign in response to a brief they received by the client. This year’s client is weekly newspaper The Economist, which offers insightful analysis and perspective on every aspect of world events and is one of the most widely recognised and well-read current affairs publications in the world. The brief, which The Economist has written to challenge the participants of the EACA Summer School, is asking a central question: “How can The Economist appeal to a younger audience?”
The inspiring and exciting week kicks off with two plenary sessions on ‘The future of brands and marketing in a digital world’ (Dietmar Dahmen) and ‘How to build the perfect marriage: re-building trust between agencies and clients’ (Richard Robinson). Furthermore, the participants will have a chance to follow tailored sessions on ‘Digital storytelling for Brands’ (Duckrabbit), ‘Practical Project Management (Uyen Vo), ‘How to Plan a successful social media campaign’ (Lynsey Sweales), ‘How to connect to an audience (Siobhan Stanley) and ‘How to win a client’s heart an business’ followed by an individual feedback session for each team by EACA Summer School Principal Micky Denehy.
The programme will also repeat its success from last year by giving participants the choice between two Specialisation Day workshops, offering them the opportunity to follow an engaging and highly interactive workshop during one day with an experienced trainer. Attendees will need to choose between a workshop on ‘Mastering client meetings and different communications styles’ (Elissa Telfer) and ‘The future of direct customer engagement’ (Dietmar Dahmen).
Please visit our website to learn more about the programme, trainers, application process or simply contact us at inspire@eaca.eu for more information.