edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.

The first Edcom‑branded Blended Intensive Programme (BIP) officially launched on 24 April, as the Fontys AI Campaign Hackathon brought together students from across Europe for a unique, hands‑on learning experience at Fontys Economie in Tilburg.

Edcom is excited to announce the launch of the second edition of the Will I Stay or Will I Go Talent Survey. This important project delves into the perspectives of both graduates and recruiters at a pivotal moment: when new talent transitions from education into the professional world.

The edcom network and the European Association of Communications Agencies – EACA, with the support of the World Advertising Research Center (WARC), have released “The advertising industry: should I stay or should I go?” White Paper. The initiative is based on the results of the surveys with the same name, aimed at final-year marketing communications students and industry recruiters.

The past October members’ meeting saw the election of our new edcom President, Gilles Nakhle. Professor and International Academic Projects Manager at Sup de Pub, Paris, Gilles has developed an exciting programme for his 2-year tenure.

The edcom Talent Roundtable, in partnership with Kantar, brought together professionals with different backgrounds from across Europe to discuss what skills and qualities are required from the next generation of talent and