This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.
Meet This Year’s Client
This year, Adobe joins Ad Venture as the competition’s client, bringing its expertise in creativity, digital experiences, and innovative technology to the challenge.
Known for empowering people and organisations to create, communicate, and transform ideas through digital tools, Adobe offers students the opportunity to work on a brief connected to the rapidly evolving world of creativity and technology.
Participants will respond to a real-world challenge, combining strategic thinking, creativity, and communication skills to develop an innovative solution for a leading global brand. This is a unique opportunity to gain insight into the expectations of an international client while exploring how technology can shape the future of creative communication.
Join the Briefing Webinar
To officially launch this year’s competition, Edcom will host a dedicated online webinar on 19 October, from 10:00 to 11:30.
The Adobe team will introduce the brief, explain the competition challenge, and provide further guidance on the expected submissions and key considerations.
The webinar will also include a dedicated Q&A session, giving students and professors the opportunity to ask questions directly to the client.
Whether you would like clarification on the brief, the challenge, or the competition process, this is the chance to hear the answers directly from the Adobe team and prepare your students for the next stage of Ad Venture.
Students and academics interested in participating are warmly invited to join the webinar and begin exploring this year’s creative challenge.
The next Ad Venture journey starts here – don’t miss the opportunity to meet the client, discover the brief, and find out what Adobe is looking for!
If you haven’t received the brief yet, please contact the edcom team:
francesco.bottegal@eaca.eu, anna.fanchini@eaca.eu