I am a Strategic Planning Director at DDB Athens, where I have spent nearly two decades working across brand and communication strategy.
Over the years, I have partnered with some of Greece’s largest brands, major global brands and smaller, ambitious businesses, across a wide range of categories and challenges.
My work spans everything from defining long-term brand direction to finding the human insight that can unlock a creative idea. Before moving into advertising, I began my career in qualitative research, a lens I still bring to strategy today: listening closely but paying attention to what is not being said.