With 10 years of professional experience in the industry, Álvaro began his career at Shackleton in the Strategy department, where he rose to the position of Senior Strategic Planner. Following the agency’s integration into Accenture Song, he served as Brand Supervisor & Digital Project Manager until October 2021, working across a wide range of industries and brands, including BBVA, IKEA, Carrefour, Cadena SER, El País, Los40, RENFE, Uber, and IE University.
In this role, he managed end-to-end projects with a strong focus on creativity and business results, leading teams specialized in creative strategy.
He later joined Media.Monks, where he worked as Project Manager for the BMW, MINI, and Cervezas 1906 accounts before joining McCann Worldgroup.
In his current role, Álvaro helps drive the Group’s creative excellence by fostering an internal and external culture rooted in “radical creativity”, with a strong focus on enhancing the relevance of both clients’ brands and the Group’s own brands.
