Announcement of the finalists of the Ad Venture Student Competition 2019 – 2020

The European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) are delighted to announce the finalists of the 12th edition of the annual international advertising student competition, Ad Venture.

For this years’ edition, students in the field of commercial communications were challenged to create a communications campaign to increase the corporate reputation of Coca-Cola Czech Republic and Slovakia on the topic of zero waste. Their task was to find innovative solutions to create local behaviour change with the goal to bring about positive environmental impact and position Coca-Cola as a pro-active leader of the waste problem solution.

On 22 April 2020, six juries comprised of academia, advertising professionals and brand owners chose three finalists out of the Top eleven selected campaigns.

This year’s finalists are from two different universities:  Team Beyond and Team Square from École Supérieure de Publicité- France and Team Loss from Hogeschool Utrecht- Netherlands.

Congratulations to the three teams for the good research, innovative strategies and for the creative visual and audio-visual materials.  

ABOUT THE 3 CAMPAIGNS:

*In alphabetical order

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Team BEYOND with the campaign name –Nothing is Lost Everything is transformed–  proposed to change the image of Coca-Cola by turning them into pro-active actors for ecology. To achieve this, a collaboration between Coca-Cola and Adidas is being suggested to create an exclusive collection of recycled clothing and shoes. They are going to make the citizens of Prague and Bratislava actors of this action as well by encouraging them to bring plastic bottles back to Adidas stores. The bottles will be collected and turned into a collection of clothes and shoes for the consumer to buy.

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Team LOSS named their campaign– Collect to Coonect- they propose a collaboration with NGOs, influencers and Coca-Cola employees, all participants will clean- up the river Vltava from plastic pollution. This action is the starting point for the campaign: This “raw content” created will be used for a documentary about the river. The documentary not only portrays the river and its culture but also the river’s plastic pollution created by people. Coca-Cola’s role in this is being the initiator of the clean-up. The brand acts as a saviour of meaningful Czech places and inspires to a more conscious behaviour.

Team SQUARE named their campaign – The Red Collect– their idea is about setting up special collection bins for plastic bottles in the city centre of Bratislava. The material collected will then be transformed into a bike path.Ideally, this solution should be replicated in other cities in Slovakia and then in other European countries with low recycling rates.

For the first time in the Ad Venture history, the third round judging will take place online. A dedicated jury of 7 senior level professionals from academia, client and agency will assess the virtual pitches on 18 May 2020.

The winner team will be awarded with passes to the largest festival in creative marketing, the Cannes Lions Festival.  Because of this year’s special circumstances, the Cannes Lions Festival has been cancelled, the winning team will therefore be rewarded with travel, accommodation and a ticket for next year’s edition of the Cannes Lions International Festival of Creativity in June 2021.

We wish the TOP 3 teams best of luck and fun for their virtual pitches!

Data-Driven Advertising: Organisation is looking for Students and a Professor to take part in a panel on 24 October in London

The European Interactive Digital Advertising Alliance (EDAA) is an organization based in Brussels that provides the “AdChoices Icon” to companies involved in data-driven advertising across Europe. EACA is a Board Member of the EDAA.

The EDAA  is organizing a Summit on 24 October in London which will include a student panel.

They are looking at having ideally 3 students who are familiar with the topics of online advertising and data privacy or other related topics, and potentially a professor as moderator. Hence, if you or one of your students are interested in being part of the panel, please do let us know at your earliest convenience.

 

Info about event and panel

The EDAA Summit, now in its 4th successive year, has become a staple calendar event within the privacy and advertising technology fields, and is known for provoking honest, open, intellectual and critical debate, covering broad viewpoints. This year’s event, under the banner “Delivering a consumer-centric future for the digital ad world” will examine the current policy and regulatory environment for ad tech, and the tools and opportunities for the industry to embrace change in order to provide meaningful transparency and control with the aim to truly empower consumers online, with regard to the processing of their personal data.

 

This panel, under the suggested headline “Bridging the trust reckoning” comes at a critical juncture for the online advertising industry, and will aim to reveal real opinions of consumers with regards to their use of online services and expectations of the companies involved in providing and supporting those services in this data-centric world. The audience, spanning trade associations, NGOs, academia, and digital advertising businesses, will have the opportunity to grasp what academics and everyday consumers feel about their data being used online, and how EDAA and its governing associations play a critical and proven role in bridging consumer trust in the digital ad space. On the panel moderated by a University professor, the EDAA will aim to have several students from various backgrounds cover a broad range of views about what consumer trust means to them.

 

If you need more information, please don’t hesitate to contact us.