EACA launches 8th edition of the successful EACA International Advertising Summer School
During the week of 3rd July 2017, EACA and edcom will welcome over 60 advertising & commercial communications students and young professionals from across Europe to the EACA International Advertising Summer School in Prague (Czech Republic).
Participants will be following daily workshops by leading advertising professionals while working in international multidisciplinary teams for this year’s client, McDonalds, the famous American hamburger and fast food restaurant chain. At the end of the week, they will present their campaigns to an external jury composed of client representatives, industry professionals and representatives of creative agency, DDB Prague.
University students will take part in the Foundation Programme, where they will be trained in the main disciplines of advertising, such as the future of brands and marketing in a digital world, programmatic advertising, creativity, presentation skills and more. New this year is a visit to the Google offices, a competitive advertising scavenger hunt in the heart of Prague and a networking evening with young professionals.
Young professionals will participate in the Advanced Programme, which focuses on workshops such as programmatic advertising, how to break creative limits, strategic planning, personality planning and connecting your content to an audience. They will also have the opportunity to meet aspiring students from the Foundation Programme and to give them any tips on the whats and hows of a professional career in the advertising industry.
The fee for students from edcom member schools is €325 (as opposed to €450), while the fee for young professionals from EACA members is €650 (as opposed to €800). Interested students or professionals can apply by sending their CV and motivation letter to inspire@eaca.eu by 3 May 2017.
Built to give an extensive overview of the advertising industry, the programme consists of 7 key modules: Advertising and Communication in Context; Understanding Clients’ Business; The Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels / Media Planning; Creativity and Creative Development and Effectiveness. A mixture of key readers, e-lessons, assignments, videos, quizzes and discussion groups guarantees to captivate the learners’ attention and to inspire them in their professional activities and daily occupations.
Anne-Caren Zeiss, Account Manager at Sudler & Hennessey, Germany, was one of the distinction awarded delegates who took the course in 2016. When asked about her experience, she commented that: “The EAC is an excellent international education programme with a great insight into the world of advertising. It contains clearly structured flow charts and models, which are easy to remember and help you optimize the planning processes. Discussions with participants from all over Europe lead to a lively exchange. The knowledge encourages you to take the right decisions and act even more professional in your business with colleagues and clients. Taking the EAC has broadened my mind-set and has absolutely worth been it!”
Based on the proven IPA Foundation Certificate, the programme was specifically developed for a European audience with the aid of the European Commission’s Leonardo programme. A total of 1000 young professionals from across Europe, the Middle East and Africa undertook the exam in 2016, with a pass rate of 95%.