Record number pass 2016 IPA Foundation Certificate

A record 1,128 adlanders have passed the award-winning IPA Foundation Certificate, the industry’s rite of passage qualification aimed at graduates and practitioners with up to one year’s agency experience.

Key facts:

  • 136 agencies spanning all disciplines took the exam
  • In total 1,197 sat the exam (with 1,128 passes)
  • 163 were distinctions
  • 666 were passed with credit
  • 299 were passes

Says Patrick Mills, Director of Professional Development, “After another record breaking year it is safe to say the IPA Foundation Certificate is THE must-have qualification for new industry starters. Congratulations to everyone who worked so hard to achieve this qualification.”

Since its inception, 9,342  industry practitioners have passed the Foundation Certificate and over 11,000 people have passed an IPA qualification in the UK. In Europe, professionals can take the European Advertising Certificate (to be launched in January 2017).

edcom members shared best practices in Zagreb

The members’ meeting started with interactive workshops that dealt with topics that are of high interest for academics. The members discussed the issues in small groups before presenting their solutions to the group.

In the afternoon, the Ad Venture 2016 final took place. The top 3 teams presented their campaigns and the jury selected the winner, which was King’s College London. The edcom secretariat also gave a brief update on all edcom projects.