EAC 5th edition

Fifth generation of European Advertising Certificate graduates honoured

Nearly 200 young professionals in the European advertising industry have completed the 2016 European Advertising Certificate exam with 95% achieving passes, continuing the success of previous years. Since its launch in 2003, over 13,000 people have achieved the foundation qualification in over 60 countries.

The European Advertising Certificate offers a qualification in foundational learning on the advertising industry to young agency employees with at least two years experience. The programme is available to members of the European Association of Communications Agencies (EACA) for a fee of €250 per delegate. Non-members are also encouraged to participate.

The Certificate provides students with a broad understanding of the advertising industry, offering them a comprehensive overview of industry practices and brand communication processes. It is the first panEuropean qualification that builds on professional experiences while focusing on future careers. The programme was designed with a European audience in mind with help from the European Union Leonardo programme and is based on the proven IPA Foundation Certificate.

The online programme consists of 7 learning paths or modules: Advertising and Communication in Context; Understanding Client Business; The Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels; Creativity and Creative Development; and Effectiveness. The programme includes a combination of videos, key readers, e-lessons, assignments, quizzes and discussion groups to assist the students in the learning process.

According to Dominic Lyle, Director General of the EACA, the results of the EAC were very positive: “The EAC is a valuable learning tool for our young professionals, who come from agencies across Europe. Developing the knowledge of young professionals is essential for the industry as a whole, and the EAC focuses on giving those professionals the tools they need to succeed in an ever-changing field. We are thrilled with this year’s results as our students once again showed an exceptional ability to grasp the intricacies of the industry.”

Registration for the next generation of EAC young professionals opens early next year, and the exam will take place in April 2017.