Daniel Abrahám is Group CEO of International Effectivity and founder & CEO of EFFE, the Bratislava-based advertising agency. Daniel leads as founder and CEO for more than 25 years, during which he built EFFE Prague, the Bratislava consultancy Relations consulting and the international agency International Effectivity with clients including Kaufland, Lidl, FIAT, GEELY, Enel, Tchibo, Samsung and Orange.