Discipline: Marketing

IADE

IADE University intends to explore the cultural heritage and connect that to the sciences and contemporary art. As a pioneering institution in cultural and creative education in Portugal, the main focus of the university is on Design. IADE-U Institute of Art, Design and Enterprise – University is the new official name of the oldest institution of higher education in design in Portugal. IADE thus rose in 2012, a new level in its long journey of more than four decades and becomes University Institute. This is an achievement that is the result of the ability to create, transmission and dissemination of culture, knowledge, science and technology through education and research. IADE is now a faculty of the European University of Lisbon.

Prof. Ph.D. Rodrigo Morais

Ph.D. in Intelligence Technologies and Digital Design from the Pontifical Catholic University of São Paulo. Master in Contemporary Communication from Faculdade Cásper Líbero. Postgraduate in Marketing and Advertising Communication from Faculdade Cásper Líbero. Graduated in Graphic Design from Centro Universitário Belas Artes de São Paulo. Experienced in design and communication, which emphasizes advertising creation, creativity, and semiotics. Currently coordinator of the Master’s Program in Design & Advertising at IADE – Universidade Europeia in Lisbon and coordinator of the Pedagogical Practices in the same institution. He has worked in programs at institutions such as Faculdade Cásper Líbero, Centro Universitário Belas Artes de São Paulo, Universidade Anhembi Morumbi, and Faculdades Oswaldo Cruz. The main subjects taught at these institutions are semiotics, creative advertising, art direction, advertising design, and visual communication. Advisory Professor winner of DC’21 Bordallo Pinheiro by IADE in 2021, the 37th APP University Advertising Campaigns Contest in 2016, the 38th APP University Advertising Campaigns (Art Direction) Contest in 2017, and the Best Advisory Professor by Faculdade Cásper Líbero in 2016. Member of the following associations: International Association of Semiotics (IASS /AIS), International Association of Visual Semiotics (IAVS/AISV), and Association Française de Sémiotique (AFS).

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Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

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Hogeschool Utrecht

The HU University of Applied Sciences Utrecht is an ambitious university in dynamic surroundings. Its provides education and conduct research that is in high demand in the labour market and are inextricably tied to the Utrecht region. The link between education, research, and the professional world enhances its regional impact. HU University of Applied Sciences Utrecht (HU) is one of the largest further education colleges in the Netherlands and is funded by the state. It has over 38,000 students with more than one hundred different nationalities. And yet, our students still experience our educational environment as small-scale and personal. This is thanks to the numerous locations where the courses are housed according to discipline and the high quality of our teaching staff, who place great emphasis on personal supervision.

Luc Van Dijk-Wijmenga

Luc van Dijk-Wijmenga (1989) is the owner of AeronAdvies, which is independent marketing consultancy agency. AeronAdvies excels when it comes to online marketing, innovation and social impact. Luc loves to work in an inspiring environment while working independently at the same time. He learns quickly and is being a valued member of any team. His specialties are: social media marketing, marketing communication and public relations. Luc holds a master degree in Communication Sciences (MSc), with a focus on effects of user generated content on brand-value. Besides working for AeronAdvies, Luc teaches marketing courses at HU University of Applied Sciences Utrecht and Windesheim University of applied sciences. Luc also coordinates an international graduation course with students and supervisors around the world and is involved in several Erasmus projects. 

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