The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) are excited to announce the finalists of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.
Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The winning team goes to the Cannes Lions Festival.
Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. For this year’s edition, Asahi wanted to challenge students to bring their creativity to a new level and create a campaign for their Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students were encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top international beer brands.
Our expert jury of 20 academics and 15 industry representatives have spoken. Out of 67 teams, 10 were selected to the second round of judging. Full list of finalists in alphabetical order:
Amaterasu, Hochschule Mannheim, Germany
Fontys C201, Fontys Hogeschool, The Netherlands
Idyll, Ecole Supérieure de Publicité (Lyon), France
Les Tartines, Panthéon-Assas, France
Made in France, Ecole Supérieure de Publicité (Lyon), France
Ryokou, New Bulgarian University, Bulgaria
TBD Team, Sup de Pub, France
The Ensos, New Bulgarian University, Bulgaria
Wabi-Sabi, New Bulgarian University, Bulgaria
Yellow Orange, University of Bucharest, Romania
The finalists have time until 25 April to create a video pitch of their campaign and prepare to answer the tough questions of our jury during an online session on 9 May. The winners will be announced on 10 May.
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For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.
Notes to Editors
About Ad Venture Student Competition
Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.
About edcom
edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.
About EACA
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.