We are delighted to announce that the Inspire! website has won an award at the Association Awards for Best Website 2017 during the annual Association Awards in Vienna, Austria. Organised by the Association of Associations Executives, the Awards recognise excellence in leadership, development and service in organisations and have been promoting success in associations since 2006.
The Inspire! by EACA website, www.edcom.eu, won in particular because of its successful rebranding of EACA’s education & training offer in order to fit the needs of its members and stakeholders. EACA created the brand Inspire! and its website as a single hub with training and education opportunities for all stakeholders in the commercial communications industry. In the process of creating the brand and website, several objectives were set that were achieved when the website was launched. For instance, one objective was to create a personalised approach for Inspire’s four target groups (students, academics, young and senior professionals). Another objective was to create the possibility for each target group to be able to easily navigate through the website and discover new opportunities within the industry. For instance, students can now have a look at training available to young professionals and senior professionals can understand what academics are focusing on in higher education.
EACA was also asked to present the development of this project in a session called ‘success stories’ during the annual Associations World Congress, which took place in Vienna from 2 to 4 May 2017. A case study of the project can be found here.
That leaves us to say: many thanks to all members and stakeholders who shared their insights and expertise with us, and we look forward to making the brand even stronger!