I’m Macarena Paniagua, a 25-year-old Art Director from Córdoba, currently working at McCann Madrid alongside my creative partner, Pache. Together, we’re known as Mapache, creating campaigns for brands like Coca-Cola, MAPFRE and Trainline. We won Young Lions Spain in the Digital category in 2024, and I’m excited to be part of this year’s Ad Venture jury
