Previous Ad Venture editions & winners


The LEGO Group is a Danish toy company that has been creating and manufacturing LEGO construction toys since 1932. Their iconic plastic bricks have become a household name and a staple of childhood playtime around the world. The company’s mission is to inspire and develop the builders of tomorrow through creative play and learning.

In a digital society, where paper is outdated and (almost) all pieces of information pass through a screen, LEGO challenged the students to revive their renowned catalogue and unleash its creative power. How the catalogue can be redesigned? What can make it appealing again to kids?


The 2022-23 Ad Venture Competition has just come to an end. We are proud to say that this year we received a record-breaking number of entries from students all over Europe. Almost 80 teams took on the challenge presented by LEGO but only 11 teams were selected for the final round by our jury. The finalist teams hailed from Bournemouth University, Thomas More University, ESP Paris, ESP Bordeaux, Université Paris-Panthéon-Assas, Sup de Pub Paris, Unversity of the Arts London, the University of Bucharest and the New Bulgarian University.

The winner of this year's edition of Ad Venture is Team HIGHLIGHT from Thomas More University, Belgium. Congratulations!