Previous Ad Venture editions & winners


Lipton® ICE TEA has been Rooted in Sir Thomas Lipton’s vision for accessible, quality beverages since the late 19th century, Lipton® is infused with a commitment to sustainability and community, standing for innovation, excellence, and a dedication to delivering delicious, natural refreshment in every sip!

In a digital society where the new generation is spending increased time engaging on social media platforms, Lipton® ICE TEA has challenged the students to use their insights and creativity to appeal to Gen-Z by creating a standout, trendy, relevant brand image through a fashionable Swag programme.

Almost 400 students from 25 universities across 10 countries engaged in the competition. After two rounds of judging and a final live pitching session in London, the team The 04 from Sup de Pub, Paris, was announced the winners!


The 2023-24 Ad Venture Competition has just come to an end. We are delighted to announce that this year we received a record-breaking number of entries from students all over Europe. Almost 90 teams took on the challenge presented by LIPTON but only 3 teams were selected for the final round ptiching live in London. The finalist teams hailed from  Sup de Pub Paris and the New Bulgarian University.

The winner of this year's edition of Ad Venture is Team the 04 from Sup de Pub, Paris. Congratulations!