Your Ideas. Your Voice. Your Planet.
The Ad Net Zero 2026 edition is here!
Join us for the second edition of a competition where students take the lead in reimagining the future of sustainable advertising.
Ad Net Zero is a global initiative committed to reducing the carbon impact of advertising to net zero. In Europe, Ad Net Zero is active in Ireland, Poland, Finland, Norway, Italy, the Netherlands, Belgium, Slovakia, and Türkiye, working with trade associations, agencies and brands to implement sustainable change through its 5-Action Framework.
As advertising becomes a force for good, the next generation of creatives and strategists—you—have the opportunity to play a central role. This competition empowers edcom students to lead the industry’s transformation by applying Ad Net Zero’s Action 5 to real-world challenges. Teams should consist of 1 or 2 students.
What’s in it for You?
Grand Prize:
2 entries to the Effie Day on the 3 of December in Brussels, including:
- Your winning video showcased to an audience of agency and brand leaders during the Effie Conference.
- Entry to the Effie Awards Europe Gala
Travel stipend: €500 per participant (no matter where you travel from).
Industry visibility: Winning and runner-up videos will be shared across Ad Net Zero’s platforms.
If you have any questions, please reach out to mary.adnetzero@eaca.eu & kirstie.riedl@fhwn.ac.at.
Take a look at the Effie Day 2025
The Effie Day, organised by EACA, features three key moments: the Grand Jury deliberation, the Effie Forum, and the Awards Gala.
Last year’s stage came alive with an event dedicated to advancing marketing effectiveness and fostering a culture of creativity with impact across brands, agencies, and partners from Guinness’ journey of strategic brand thinking, to Loop Earplugs’ transformation from basic to iconic, and a dynamic panel discussion with experts from Google, Havas Media, Danone Poland, and Omnicom Media Group.
The Effie Day wraps up with the Effie Awards Gala. As guests enjoy a gourmet dinner, the room is filled with excitement while each gold, silver, and bronze winner is announced.
