Adobe x Ad Venture: The Brief is Ready

By Anna Fanchini | September 17, 2026

This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.

edcom at the EMOK conference in Hungary

By Anna Fanchini | September 9, 2026

edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.

Ines Muthenthaler, FH Wiener Neustadt

By Anna Fanchini | September 1, 2026

“Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”

TESTING PARALLAX EFFECT

Jordan McDowell, Strategy Director, McCann Manchester

By edcom Team | August 11, 2026

Our industry’s future is dependent on a pipeline of diverse, energetic talent entering the market every year. It was my honour to be one small part in helping attract the next wave of thinkers and makers to our world.

– Jordan McDowell, McCann Manchester

Sub De Pub, The 04 Team

By edcom Team | August 11, 2026

Participating in the 2024 Ad Venture Competition has been one of the best decisions We’ve made last year. Whether it’s the months of preparation in Paris, the excitement and stress to present to the jury in London or the wonderful memories made at the International Festival of Creativity in Cannes, this experience ended up being full of challenges and rewards. It’s all about preparation, truly believing in the work you’ve put in as a group and giving your best on jury’s day because no matter the outcome, pride in the team’s effort is what matters most! I would say to future participants to have fun, that’s where the best ideas come from.

-Sub De Pub, The 04 Team

Romarjin Headshot

Romarjin Test Jury

By edcom Team | August 11, 2026

Research Lead
Kantar Finland