This year’s Ad Venture Student Competition is representing a great cause: welcoming and helping refugees. The client, Amnesty International, challenged the students with their brief. The purpose is to drive people to Amnesty’s iWelcome platform and encourage them to take action and help with whatever they can.
And the challenge was accepted! 107 student teams registered in the competition, from all across Europe and 90 teams submitted their campaign in the end. These great numbers were high enough to set the record for the most teams entering the competition since the Ad Venture Student Competition was launched.
Willing to help, Marcin Trzepla a strategic planner at DDB&tribal Warsaw, shared the story of how one of the most successful Amnesty International campaign was made (the movie “Look Beyond Borders”). The aim of his blog, was to inspire the teams of students that were working hard to create their own campaign.
Today, 23 March 2018, the First Round of Judging starts. The international jury, composed by 20 Academics, 20 Industry professionals and 20 Client jurors, will assess the campaigns based on the following criteria:
- Research
- Strategy
- Creativity and Media
The finalists of this judging round will be announced on 12 April 2018.
After two other judging rounds, the big winners of the competition will be announced on 18 May 2018, during the edcom Meeting in Vienna. The winning team will be awarded with travel and tickets to the Cannes Lions International Festival of Creativity.
Stay tuned for updates about the progress and the stages of the competition!
Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test.