Ad Venture Student Competition 2021-2022 Launch

Brussels, 29 September 2021:

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.

Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. With pride, they also manage a portfolio of global brands such as Peroni Nastro Azzurro, Pilsner Urquell and Kozel. With over 9,000 people, they operate 15 breweries across 7 European countries with an annual volume of 42 million hl.

For this year’s edition, Asahi wants to challenge students to bring their creativity to a new level and create a campaign for their new Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students are encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top 10 international beer brands by 2030. The target markets for this campaign are UK, France and Hungary.

The submitted entries will be assessed by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The winning team will be rewarded with travel, accommodation and tickets to the Cannes Lions International Festival of Creativity in June 2022.

On the 12th October 2021, between 2PM-3:30PM CET, the client will present the brief to students and answer any questions they might have. You can register for the webinar here.

The deadline for registering the teams is 13th December 2021, and the deadline for submitting the campaigns is 14th March 2022. If you would like to keep up to date with news about Ad Venture 2021-2022, please visit project’s website or follow edcom on Facebook & Twitter.

For more information, please contact Miruna Gutu, Project Management Assistant at

Notes to Editors

About Ad Venture Student Competition

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter and Facebook.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit Connect with us on TwitterFacebook & LinkedIn.