The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its 15th annual advertising student competition, Ad Venture, in collaboration with LEGO.
Founded in 1932 by Ole Kirk Kristiansen, LEGO has been a staple for many generations of children growing up and are one of the world’s leading manufacturers of play materials. They have twice before been named the “toy of the century”. Renowned for their simple but fun approach to playing, the name of the company originates from the Danish words leg godt meaning “play well” , this has been and still remains the central idea in Lego’s operations.
This year, students will get the chance to get in touch with their inner child and embark on a journey to reinvent LEGO’s brand catalogue, which reaches millions of shoppers and kids every year. It helps them discover more products beyond current favourites, increasing their love for LEGO play. The challenge at the heart of this brief is to unleash the creative power of LEGO’s most unsuspecting media – the catalogue.
The submitted entries will be assessed by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The winning team will be rewarded with travel, accommodation and tickets to the Cannes Lions International Festival of Creativity in June 2023. The deadline for registering the teams is 12th December 2022, and the deadline for submitting the campaigns is 13th March 2022.
For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.
Notes to Editors
About Ad Venture Student Competition
Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.
About edcom
edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.
About EACA
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.