University of Greenwich & The University of Georgia Join the edcom Network

The European Institute for Commercial Communications Education (edcom) is pleased to announce their new members, the University of Greenwich and the University of Georgia.

University of Greenwich was established in 1890 over the years becoming one of the leading innovative universities both in the United Kingdom and the world. Not only has it been ranked amongst the best institutions worldwide, but it has also received prestigious accreditations from a range of organisations like CIPD, APS and AMBA. The university has three campuses in London and Kent, with the main one being on a UNESCO World Heritage site in the centre of Greenwich, London. The university is currently the home to 38,000 international students from more than 160 countries, ambitiously looking to continue the 130 years of excellence that the university is renowned for.

Dr. Hyunsun Yoon is University of Greenwich’s representative to edcom. She obtained her PhD in Advertising and MA in Journalism from Cardiff University. She is a Senior Fellow of the Higher Education Academy (SFHEA), Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research Group, and the Department Lead for Scholarship Excellence in Business Education. Hyunsun has over the span of her career been looking to create a bridge between the academic field and the industry and has along the way completed several successful research and consultancy projects with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). She specialises in the areas of advertising and marketing communication, particularly the areas surrounding representation, relationship between older consumers and digital communications, and pioneering forms of commercial communications. She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education.

University of Georgia is one of the largest and the highest-ranking private universities in Georgia. It is distinguished by the high-quality educational processes, modern infrastructure, and a diverse community with cross-cultural awareness.  Its multicultural environment shapes intelligent, educated individuals with human values capable of meeting modern challenges. The university cultivates liberal-human values and achieves its mission by developing centres of excellence and platforms that allow for the implementation of academic programs tailored to the student and market needs. The University of Georgia is also developing its international cooperation in research, science, students’ and faculty mobility, technology transfer and others.

Leli Bibilashvili holds a PhD in Mass Communications and is the University of Georgia’s representative to edcom. She’s been working at the university since 2014 as an Associate Professor and the Head of Journalism and Mass Communications Department. Leli is a member of the International Public Relations Association (IPRA) and has multiple years of experience both in academic and practical work. Adding to that, she has published a number of publications in communications and has successfully participated in various international and local conferences and workshops such as, 21st EUPRERA Annual Congress, 10th International History of Public Relations Conference, Teachers’ Conference of the European Journalism Training Association (EJTA), 5th World Journalism Education Congress, EJTA Teachers’ Conference on Crisis Reporting and EJTA Annual Conference. Leli has also worked as an IMC Consultant for several years in the ACT Global (Research and IMC Consulting Company), banking sector and in non-governmental structural units.

We are once more, elated to welcome the University of Greenwich and the University of Georgia into the edcom family and look forward to fruitful cooperation in many spheres from here on.


For more information, please contact Kasia Gluszak, Project Manager at

Notes to Editors

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit Connect with us on Twitter, Facebook & LinkedIn.