With more than a decade in the business, he has sat in quite a few chairs. Account, strategy, brand manager, copywriting and, today, creative and strategy director.
He started out in account management at FCB, but strategy quickly got his attention and took him to Uzina. Then came a move to the client side as Brand Manager at Laureate Group. After that, he followed a few briefs nobody had written yet, turning his own ideas into brands and projects.
At Dentsu Creative Iberia, strategy and copywriting came together, earning him national and international recognition, including Bronze at Cannes Lions as a copywriter.
Since mid-2025, he has led creative and strategy at Mosca Publicidade, bringing sharper thinking to the work while giving the agency’s creative side even more room to fly.
