Tobias Kellner leads Google’s industry relations efforts with the German advertising ecosystem, in particular its advertising trade bodies. This covers a wide range of topics, from business areas such as AI or privacy to regulatory perspectives and industry standards. Tobias previously held roles in sales and marketing for Google and worked for IBM. He holds various board roles, e.g. at the digital trade bodies IAB Europe or BVDW on AI, and at Bitkom for digital marketing.