Author: edcom Team

Registrations open for the 10th edition of the EACA International Advertising Summer School

Posted on by edcom Team

Celebrating its tenth edition, the European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) have launched the 2019 edition of the EACA International Advertising Summer School. The school will welcome 70 students and young professionals with a passion for advertising and commercial communications in Paris, France, from 1-5 July 2019.

Participants will be following daily workshops by leading advertising professionals whilst working in international, multidisciplinary teams on a campaign in response to a brief they received by the client. This year’s client is weekly newspaper The Economist, which offers insightful analysis and perspective on every aspect of world events and is one of the most widely recognised and well-read current affairs publications in the world. The brief, which The Economist has written to challenge the participants of the EACA Summer School, is asking a central question: “How can The Economist appeal to a younger audience?”

The inspiring and exciting week kicks off with two plenary sessions on ‘The future of brands and marketing in a digital world’ (Dietmar Dahmen) and ‘How to build the perfect marriage: re-building trust between agencies and clients’ (Richard Robinson). Furthermore, the participants will have a chance to follow tailored sessions on ‘Digital storytelling for Brands’ (Duckrabbit), ‘Practical Project Management (Uyen Vo), ‘How to Plan a successful social media campaign’ (Lynsey Sweales), ‘How to connect to an audience (Siobhan Stanley) and ‘How to win a client’s heart an business’ followed by an individual feedback session for each team by EACA Summer School Principal Micky Denehy.

The programme will also repeat its success from last year by giving participants the choice between two Specialisation Day workshops, offering them the opportunity to follow an engaging and highly interactive workshop during one day with an experienced trainer. Attendees will need to choose between a workshop on ‘Mastering client meetings and different communications styles’ (Elissa Telfer) and ‘The future of direct customer engagement’ (Dietmar Dahmen).

Please visit our website to learn more about the programme, trainers, application process or simply contact us at inspire@eaca.eu for more information.

Round I finalists edcom Thesis Competition 2018-2019 announced!

Posted on by edcom Team

The sixth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools, witnessed its first round of judging earlier this month. All entries (a total of 20) were judged by three members of the Research Committee on their relevance to the field of commercial communications.

The results were very positive as all entries passed the first round and advance to the second round. Head of Research Committee Paul Springer commented that the level and standard of this year’s entries are exceptional and that the following rounds should be an exciting challenge.

In the second round, the entries will be judged upon various criteria and given points. Only the top entries will advance the third and final round. The results of the next round of judging will be announced on 4 February 2019.

Stay tuned for more!

 

Join our team! Call for applications: Education & Training Assistant

Posted on by edcom Team

Are you on the lookout for an exciting and engaging opportunity? Are you passionate about advertising, commercial communications and Talent? Are you eager to learn and want to make an impact? Then you must be the person we are looking for to join the Inspire! by EACA team!

The European Association of Communications Agencies (EACA), a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe, is looking for an Education & Training Assistant for a period of 6 months, starting in January 2019.

In this role, you will support the Education and Training Manager in running the projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school)

  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way
  • Actively contributing to the development of the “Inspire! by EACA” brand

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud
  • You are interested in the advertising and communications industry and how it engages with education, training and talent
  • You enjoy working independently on a range of projects as much as you enjoy working in a team
  • You have excellent organisational, project management and English writing skills
  • You are eager to learn and gain new experiences
  • You are a citizen of a European Economic Area Member State
  • You have completed a Bachelor’s degree

What we offer you:

 An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry

  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests
  • A warm and welcoming team of young professionals from across Europe
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to Pauline De Pelsmacker (pauline.depelsmacker@eaca.eu) by 16 November 2018. Successful candidates will be invited for a telephone interview and a meeting.

For more information on the projects and activities, please visit https://www.edcom.eu/

For more questions about the application process or the position, please don’t hesitate to contact Pauline De Pelsmacker at pauline.depelsmacker@eaca.eu or 0032 2 740 07 18.