Thesis Competition 2018-2019 Winners Announced

The big day has arrived! We present you the winners of our edcom Thesis Competition 2018-2019!

Following 3 rounds of rigorous judging, the jurors have decided that the following two entries stood out the most:

  • In the Bachelor category, Iris van Uden, a student from Fontys School of Economics, Netherlands, won with her thesis on the use of communications to help seniors stay healthy and self-sufficient.
  • In the Master category, Ana Zikic from the Portuguese university IADE impressed the jurors with her paper focused on brand management in the form of a device for controlling client satisfaction, loyalty and recommendation.

In our upcoming blog post you will be able to find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

This year we give both winners the opportunity to choose between a €400 cash prize or tickets for Advertising Week Europe taking place 18-21 March in London, UK. Beyond that, the participating institutes receive a €400 voucher to be used on edcom and EACA initiatives for educational purposes. Additionally, this year our sponsors at Statista are exclusively awarding the overall winner of the competition a free Statista Premium subscription for a year. The first and second round finalists will receive a digital certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 20 entries from 12 countries across Europe.

The next edition will be launched in June. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at, in case you have any other questions.

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