Author: edcom Team

EACA Summer School wins GOLD for Best Association Training Initiative

Posted on by edcom Team

We are delighted to announce that the EACA International Advertising Summer School has won Gold at the European Association Awards for Best Association Training Initiative during the annual award show in Brussels.

The European Association Awards recognises excellence and exceptional quality delivered by associations across Europe. The prestigious awards celebrate the work of individuals, teams and initiatives and highlight excellence in how associations operate and serve their members.

Originally designed to inspire Bachelor and Master students to make a significant step forward in their understanding of the commercial communications sector, the EACA International Advertising Summer School has grown to be a ‘must-go-to event’ for students and young professionals with a keen interest in the advertising industry.

During one week, participants are guided through the world of advertising and commercial communications by industry professionals whilst developing a campaign for a real client in international and multidisciplinary teams. At the end of the week, students pitch their campaign to an external jury who also provides them with valuable feedback and a certificate to recognise their participation.

The summer school was founded in 2010 and has hosted over 500 participants from across 20 European countries and beyond. As the demand grew for young professionals to receive training on the principles of advertising and commercial communications, the school started to focus on offering courses on topics of interest to agency professionals, ranging from how to pitch to a client, to trying out different brainstorming techniques and building a real Paid Social Media campaign. Students benefit greatly from the opportunity to experience what it is like to work with agency professionals.

Applications for the 2018 edition of the summer school are now open and will close on 15 May 2018. Please note, however, that registrations for the ‘Specialisation Day Workshops’ will be accepted on a ‘first come, first serve’ basis, so don’t wait too long to book your seat!

More information about this year’s programme and trainers can be found here.
More information about the fees and deadlines can be found here.
More information about the European Association Awards can be found here.

Thesis Competition Second Round Finalists Announced

Posted on by edcom Team

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the final round!

 

Candidates passing through to the third and final round, will have their thesis judged based on the following criteria:

  • novelty (does the thesis offer a new and original insight)
  • scale (what is the magnitude of the achievement).

Each paper will be judged on a scale from 1 point (if it is not novel or has not a degree of scale) to 10 points (if it is a new and original idea or has a large degree of scale).

The winners of the competition will be announced on 2 March 2018.

Both winners will be awarded with a cash prize of €400 and a €400 EACA voucher for the schools, to be used on edcom and EACA educational initiatives.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Best of luck to all the finalists!

For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

A day with Hogeschool Utrecht in Brussels

Posted on by edcom Team

On 11 January 2018, we had the great pleasure to spend a day with the students and lecturers form Hogeschool Utrecht in Brussels!

The day started with a visit to the European Parliament where the students had the opportunity to meet Dutch MEP Esther de Lange. Ms. de Lange gave the students an overview of how the European Union works and discussed some of nowadays’ most boiling topics, such as the Brexit and the long lasting effects of the banking crisis in 2008. The students showed a great interest in the subject matter and posed intuitive and diverse questions, which didn’t go unnoticed by Ms. de Lange.

As the day went by, the group moved to Erasmushogeschool Brussel, one of edcom’s Belgian members who showed their support by hosting their Dutch colleagues. Here, the scenario changed as students took the main stage by delivering their presentations as a final assignment, observed by a panel of lecturers as jury.

We were pleased to notice that the main subject of their work was finding a creative approach to driving people to take action and play a role in the current refugee crisis, a the topic offered by our own Ad Venture Student Competition in cooperation with Amnesty International.

Teams Marhaban, The Perception, Jacasamako and Better Together presented different interpretations and responses to the brief. All four approaches had a different take on the matter, all of them very intriguing and innovative.

We were impressed by the students’ empathy with the issue identified by Amnesty International and we could see that they made a great effort to create excellent projects. As they were presenting their creative ideas, we were pleased to see how Ad Venture had motivated these students to deliver the best of themselves.

The students from Hogeschool Utrecht succeeded to touch the audience and to make us realise that when it comes to the refugee crisis, we could be the key to change.

The edcom team would like to thank Hogeschool Utrecht for their visit and wish you, and all the other Ad Venture teams, the best of luck in the competition!